Adobe Fresco vs Procreate:Which is searched more?
In September 2026, Procreate had more branded searches than Adobe Fresco among illustration software worldwide. Procreate had about 550,000 branded searches, while Adobe Fresco had 90,500. Procreate made up 18.9% of all illustration software searches we track, and Adobe Fresco accounted for 3.1%. These are worldwide searches for English-language branded terms.
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Is Adobe Fresco or Procreate more popular in search?
Compare the software illustrators draw in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Procreate, Adobe Fresco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Inkscape | Krita | Adobe Illustrator | Procreate | Clip Studio Paint | Affinity | Adobe Fresco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 18.1% | 22.5% | 18.1% | 9.9% | 6.9% | 2.4% |
| Nov 2025 | 20.8% | 17% | 21.1% | 17% | 11.3% | 10.1% | 2.8% |
| Dec 2025 | 19.7% | 19.7% | 20% | 19.7% | 13.2% | 5.1% | 2.6% |
| Jan 2026 | 23.6% | 19.3% | 19.6% | 19.3% | 10.6% | 5% | 2.6% |
| Feb 2026 | 26.5% | 17.7% | 22.1% | 17.7% | 9.7% | 3.8% | 2.4% |
| Mar 2026 | 23.4% | 19.1% | 19.5% | 19.1% | 12.8% | 4.1% | 2.1% |
| Apr 2026 | 25.8% | 21.1% | 21.5% | 17.2% | 9.4% | 3.1% | 1.9% |
| May 2026 | 26.8% | 17.9% | 22.3% | 17.9% | 9.8% | 3.2% | 2% |
| Jun 2026 | 23.3% | 19.1% | 19.4% | 19.1% | 12.8% | 4.1% | 2.1% |
| Jul 2026 | 24% | 19.6% | 20% | 19.6% | 10.7% | 4.2% | 1.8% |
| Aug 2026 | 23.1% | 23.1% | 19.2% | 18.9% | 10.3% | 3.3% | 2.1% |
| Sep 2026 | 23.1% | 23.1% | 19.3% | 18.9% | 8.5% | 4% | 3.1% |
How has the Adobe Fresco and Procreate comparison changed over the last 12 months?
3 findings
- Procreate was ahead of Adobe Fresco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Fresco’s share of searches among illustration software worldwide moved from 2.4% to 3.1%, and its estimated monthly branded searches moved from 74K to 90.5K.
- Across the 12 months ending September 2026, Procreate’s share of searches among illustration software worldwide moved from 18.1% to 18.9%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for illustration software worldwide in September 2026?
1 change
In September 2026, Adobe Fresco gained share of searches among illustration software worldwide, from 2.1% to 3.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adobe Fresco’s and Procreate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Fresco
1 branded search term
- adobe fresco
Procreate
1 branded search term
- procreate
Other head-to-heads among illustration software
Inkscape vs Krita: compare search popularity- Inkscape vs Adobe Illustrator: compare search popularity
- Inkscape vs Procreate: compare search popularity
Inkscape vs Clip Studio Paint: compare search popularity- Krita vs Adobe Illustrator: compare search popularity
- Krita vs Procreate: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.