B2B commerce platforms:Which are searched most?
In August 2026, Faire was the most searched among B2B commerce platforms worldwide, with an estimated 147K branded searches and 72.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Faire72.8%
NuORDER13.4%
BigCommerce11.1%
Shopify Plus2.7%
Handshake0.04%
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Share of SearchLeaderboard
Compare the platforms used to sell wholesale online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Faire, NuORDER, BigCommerce, Shopify Plus. The figures are in the table below the chart.
View monthly share of search table
| Month | Faire | NuORDER | BigCommerce | Shopify Plus | Handshake |
|---|---|---|---|---|---|
| Oct 2025 | 48.6% | 19.1% | 23.6% | 8.5% | 0.12% |
| Nov 2025 | 51% | 18.3% | 22.5% | 8.2% | 0.09% |
| Dec 2025 | 48.6% | 19.1% | 23.5% | 8.5% | 0.15% |
| Jan 2026 | 55.2% | 18.2% | 18.3% | 8.1% | 0.18% |
| Feb 2026 | 54.8% | 22% | 15% | 8% | 0.21% |
| Mar 2026 | 58.8% | 19.3% | 13.1% | 8.6% | 0.19% |
| Apr 2026 | 61.8% | 16.6% | 13.9% | 7.4% | 0.2% |
| May 2026 | 63.5% | 17.1% | 11.7% | 7.6% | 0.13% |
| Jun 2026 | 58.9% | 19.4% | 15.9% | 5.8% | 0.06% |
| Jul 2026 | 67.9% | 15% | 12.4% | 4.5% | 0.06% |
| Aug 2026 | 72.8% | 13.4% | 11.1% | 2.7% | 0.04% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.8% | 147K | +20.5% | +4.9 points | |
| 2, held 2nd | 13.4% | 27.1K | 0% | -1.7 points | |
| 3, held 3rd | 11.1% | 22.5K | +0.22% | -1.4 points | |
| 4, held 4th | 2.7% | 5.4K | -33.3% | -1.8 points | |
| 5, held 5th | 0.04% | 90 | -18.2% | 0 points |
1.
Faire72.8%
Held 1st. 147K estimated branded searches, +20.5% vs prior month. Share +4.9 points.
2.
NuORDER13.4%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -1.7 points.
11.1%
Held 3rd. 22.5K estimated branded searches, +0.22% vs prior month. Share -1.4 points.
2.7%
Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.8 points.
0.04%
Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Faire vs NuORDER: compare search popularity
- Faire vs BigCommerce: compare search popularity
- Faire vs Shopify Plus: compare search popularity
- NuORDER vs BigCommerce: compare search popularity
- NuORDER vs Shopify Plus: compare search popularity
- BigCommerce vs Shopify Plus: compare search popularity
- Compare any of these brands
Which brand is most popular in search among B2B commerce platforms worldwide?
5 brands
In August 2026, Faire was the most searched among B2B commerce platforms worldwide, with an estimated 147K branded searches and 72.8% estimated Share of Search within this set. NuORDER is in 2nd place, 59.4 percentage points behind at 13.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Faire | 48.6% → 72.8% | 72.8%Aug 2026 | 48.6%Oct 2025 | 1st |
| NuORDER | 19.1% → 13.4% | 22%Feb 2026 | 13.4%Aug 2026 | 3rd → 2nd |
| BigCommerce | 23.6% → 11.1% | 23.6%Oct 2025 | 11.1%Aug 2026 | 2nd → 3rd |
| Shopify Plus | 8.5% → 2.7% | 8.6%Mar 2026 | 2.7%Aug 2026 | 4th |
| Handshake | 0.12% → 0.04% | 0.21%Feb 2026 | 0.04%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Faire’s estimated Share of Search among B2B commerce platforms worldwide increased from 48.6% to 72.8%.
- Across the 11 months ending August 2026, NuORDER’s estimated Share of Search among B2B commerce platforms worldwide decreased from 19.1% to 13.4%.
- Across the 11 months ending August 2026, BigCommerce’s estimated Share of Search among B2B commerce platforms worldwide decreased from 23.6% to 11.1%.
- Across the 11 months ending August 2026, Shopify Plus’ estimated Share of Search among B2B commerce platforms worldwide decreased from 8.5% to 2.7%.
- Across the 11 months ending August 2026, NuORDER’s estimated Share of Search among B2B commerce platforms worldwide peaked at 22% in February 2026 and was lowest at 13.4% in August 2026.
- Across the 11 months ending August 2026, Shopify Plus’ estimated Share of Search among B2B commerce platforms worldwide peaked at 8.6% in March 2026 and was lowest at 2.7% in August 2026.
- Across the 11 months ending August 2026, NuORDER rose from 3rd to 2nd among B2B commerce platforms worldwide.
- Across the 11 months ending August 2026, BigCommerce fell from 2nd to 3rd among B2B commerce platforms worldwide.
- Across the 11 months ending August 2026, Handshake held steady: its estimated Share of Search among B2B commerce platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for B2B commerce platforms worldwide in August 2026?
5 changes
In August 2026, Faire gained estimated Share of Search among B2B commerce platforms worldwide, from 67.9% to 72.8%.
In August 2026, Shopify Plus lost estimated Share of Search among B2B commerce platforms worldwide, from 4.5% to 2.7%.
In August 2026, NuORDER lost estimated Share of Search among B2B commerce platforms worldwide, from 15% to 13.4%.
In August 2026, BigCommerce lost estimated Share of Search among B2B commerce platforms worldwide, from 12.4% to 11.1%.
Estimated monthly branded searches for Handshake worldwide fell 57.1% over 11 measured months, from 210 to 90 in August 2026.
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