Brandwave

How popular isHandshake in search?

In August 2026, there were an estimated 90 branded searches for Handshake worldwide which is down 57.1% over the last 11 months. Handshake holds 0.04% estimated Share of Search among B2B commerce platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Faire72.8%
  2. NuORDER13.4%
  3. BigCommerce11.1%
  4. Shopify Plus2.7%
  5. Handshake0.04%
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Which B2B commerce platforms compete with Handshake?

Handshake against B2B commerce platforms worldwide, by month

Share of Search by month for Faire, NuORDER, BigCommerce, Shopify Plus, Handshake. The figures are in the table below the chart.

View monthly share of search table
MonthFaireNuORDERBigCommerceShopify PlusHandshake
Oct 202548.6%19.1%23.6%8.5%0.12%
Nov 202551%18.3%22.5%8.2%0.09%
Dec 202548.6%19.1%23.5%8.5%0.15%
Jan 202655.2%18.2%18.3%8.1%0.18%
Feb 202654.8%22%15%8%0.21%
Mar 202658.8%19.3%13.1%8.6%0.19%
Apr 202661.8%16.6%13.9%7.4%0.2%
May 202663.5%17.1%11.7%7.6%0.13%
Jun 202658.9%19.4%15.9%5.8%0.06%
Jul 202667.9%15%12.4%4.5%0.06%
Aug 202672.8%13.4%11.1%2.7%0.04%
Sep 2026—————
  1. 1.Faire

    72.8%

    Held 1st. 147K estimated branded searches, +20.5% vs prior month. Share +4.9 points.

  2. 2.NuORDER

    13.4%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. Held 3rd. 22.5K estimated branded searches, +0.22% vs prior month. Share -1.4 points.

  4. Held 4th. 5.4K estimated branded searches, -33.3% vs prior month. Share -1.8 points.

  5. 5.Handshake

    0.04%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Handshake and its closest rivals

How has branded search demand for Handshake changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Handshake worldwide fell from 210 to 90.
  • Across the 11 months ending August 2026, Handshake’s estimated Share of Search among B2B commerce platforms worldwide held steady, from 0.12% to 0.04%.

How did search popularity change for B2B commerce platforms worldwide in August 2026?

  1. In August 2026, Faire gained estimated Share of Search among B2B commerce platforms worldwide, from 67.9% to 72.8%.

  2. In August 2026, Shopify Plus lost estimated Share of Search among B2B commerce platforms worldwide, from 4.5% to 2.7%.

  3. In August 2026, NuORDER lost estimated Share of Search among B2B commerce platforms worldwide, from 15% to 13.4%.

  4. In August 2026, BigCommerce lost estimated Share of Search among B2B commerce platforms worldwide, from 12.4% to 11.1%.

  5. Estimated monthly branded searches for Handshake worldwide fell 57.1% over 11 measured months, from 210 to 90 in August 2026.

How is Handshake measured?

Brandwave collects information about searches that people make online using Handshake’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • handshake wholesale

Do you work for Handshake? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Handshake your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.