Handshake vs OroCommerce:Which is more popular?
In September 2026, OroCommerce had more branded searches than Handshake among B2B commerce platforms worldwide. OroCommerce had about 1,000 branded searches, while Handshake had 70. OroCommerce made up 0.64% of all B2B commerce platform searches we track, and Handshake accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about B2B commerce platforms, OroCommerce appeared in four of the five answers and Handshake in none.
Who do people search for more?
OroCommerce, about 14 searches for every 1 for Handshake
Who does AI mention more?
OroCommerce, mentioned in 4 of 5 answers, Handshake in 0
Who does AI recommend more?
OroCommerce, the only one of the two named
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Top B2B commerce platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OroCommerce was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Handshake did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Magento5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BigCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Shopify Plus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- OroCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
commercetools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NuORDER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Faire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Handshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B commerce platforms
5 answers
Asked ChatGPT
“Which B2B commerce platform should I use?”
Asked ChatGPT
“What are the best B2B commerce platforms?”
Asked ChatGPT
“What's the best B2B commerce platform for wholesale selling?”
Searched Google, AI Overview
“b2b commerce platform”
Searched Google, AI Overview
“digital commerce platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Handshake or OroCommerce more popular in search?
This chart shows how often people search Google for Handshake and OroCommerce by name. Each line represents a brand's share of searches for all eight B2B commerce platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for OroCommerce, Handshake. The figures are in the table below the chart.
View monthly share of searches table
| Month | Magento | BigCommerce | NuORDER | Faire | commercetools | Shopify Plus | OroCommerce | Handshake |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 28.2% | 15.4% | 4.6% | 5.6% | 6.9% | 0.89% | 0.1% |
| Nov 2025 | 36.8% | 27.2% | 14.9% | 8.1% | 5.4% | 6.6% | 0.88% | 0.08% |
| Dec 2025 | 38.7% | 28.5% | 15.6% | 4.7% | 4.7% | 7% | 0.75% | 0.12% |
| Jan 2026 | 36.5% | 26.4% | 17.6% | 5.3% | 5.3% | 7.9% | 0.85% | 0.17% |
| Feb 2026 | 41% | 20.2% | 20.2% | 5% | 5% | 7.4% | 0.98% | 0.2% |
| Mar 2026 | 44.4% | 17.9% | 17.9% | 5.4% | 5.4% | 8% | 0.87% | 0.17% |
| Apr 2026 | 41.8% | 21% | 17.2% | 6.3% | 5.1% | 7.7% | 0.82% | 0.2% |
| May 2026 | 43.9% | 18% | 18% | 6.6% | 4.4% | 8.1% | 0.87% | 0.14% |
| Jun 2026 | 34.4% | 25.8% | 21.1% | 6.3% | 5.2% | 6.3% | 0.83% | 0.07% |
| Jul 2026 | 37.9% | 23.3% | 19% | 8.5% | 4.6% | 5.7% | 0.91% | 0.08% |
| Aug 2026 | 43.2% | 22% | 18% | 8.1% | 4.4% | 3.6% | 0.67% | 0.06% |
| Sep 2026 | 41.5% | 21.2% | 21.2% | 7.7% | 4.2% | 3.5% | 0.64% | 0.04% |
How has the Handshake and OroCommerce comparison changed over the last 12 months?
3 findings
- OroCommerce was ahead of Handshake in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Handshake’s share of searches among B2B commerce platforms worldwide moved from 0.1% to 0.04%, and its estimated monthly branded searches moved from 210 to 70.
- Across the 12 months ending September 2026, OroCommerce’s share of searches among B2B commerce platforms worldwide moved from 0.89% to 0.64%, and its estimated monthly branded searches moved from 1.9K to 1K.
How did search popularity change for B2B commerce platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Handshake worldwide fell 66.7% over 12 measured months, from 210 to 70 in September 2026.
Estimated monthly branded searches for OroCommerce worldwide fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Handshake’s and OroCommerce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Handshake
1 branded search term
- handshake wholesale
OroCommerce
1 branded search term
- orocommerce
Other head-to-heads among B2B commerce platforms
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