Handshake vs NuORDER:Which is more popular by branded search?
In August 2026, NuORDER had more branded searches than Handshake among B2B commerce platforms worldwide. NuORDER was estimated to have 27.1K branded searches compared to Handshake’s 90, and held a 13.4% Share of Search versus Handshake’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Handshake or NuORDER?
Compare the platforms used to sell wholesale online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NuORDER, Handshake. The figures are in the table below the chart.
View monthly share of search table
| Month | Faire | NuORDER | BigCommerce | Shopify Plus | Handshake |
|---|---|---|---|---|---|
| Oct 2025 | 48.6% | 19.1% | 23.6% | 8.5% | 0.12% |
| Nov 2025 | 51% | 18.3% | 22.5% | 8.2% | 0.09% |
| Dec 2025 | 48.6% | 19.1% | 23.5% | 8.5% | 0.15% |
| Jan 2026 | 55.2% | 18.2% | 18.3% | 8.1% | 0.18% |
| Feb 2026 | 54.8% | 22% | 15% | 8% | 0.21% |
| Mar 2026 | 58.8% | 19.3% | 13.1% | 8.6% | 0.19% |
| Apr 2026 | 61.8% | 16.6% | 13.9% | 7.4% | 0.2% |
| May 2026 | 63.5% | 17.1% | 11.7% | 7.6% | 0.13% |
| Jun 2026 | 58.9% | 19.4% | 15.9% | 5.8% | 0.06% |
| Jul 2026 | 67.9% | 15% | 12.4% | 4.5% | 0.06% |
| Aug 2026 | 72.8% | 13.4% | 11.1% | 2.7% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Handshake and NuORDER comparison changed over the last 12 months?
3 findings
- NuORDER was ahead of Handshake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Handshake’s estimated Share of Search among B2B commerce platforms worldwide moved from 0.12% to 0.04%, and its estimated monthly branded searches moved from 210 to 90.
- Across the 11 months ending August 2026, NuORDER’s estimated Share of Search among B2B commerce platforms worldwide moved from 19.1% to 13.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for B2B commerce platforms worldwide in August 2026?
2 changes
In August 2026, NuORDER lost estimated Share of Search among B2B commerce platforms worldwide, from 15% to 13.4%.
Estimated monthly branded searches for Handshake worldwide fell 57.1% over 11 measured months, from 210 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Handshake’s and NuORDER’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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