Brandwave

How popular iscommercetools?

In September 2026, people searched for commercetools by name about 6,600 times worldwide, a 45.5% decrease from the previous year. These searches made up 4.2% of all global B2B commerce platform searches, placing commercetools fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about B2B commerce platforms, commercetools appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

commercetools is the fifth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. MagentoShare of searches 41.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. BigCommerceShare of searches 21.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. NuORDERShare of searches 21.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. FaireShare of searches 7.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. commercetoolsShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top B2B commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, commercetools was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. commercetools is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify Plus1st
  2. BigCommerce2nd
  3. Magento3rd
  4. OroCommerce4th
  5. commercetools5th
  6. NuORDER–
  7. Faire–
  8. Handshake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Magento5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BigCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify Plus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OroCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • commercetools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NuORDER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Faire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Handshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B commerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which B2B commerce platforms compete with commercetools?

commercetools against B2B commerce platforms worldwide, by month

Share of searches by month for Magento, BigCommerce, NuORDER, Faire, commercetools, Shopify Plus. The figures are in the table below the chart.

View monthly share of searches table
MonthMagentoBigCommerceNuORDERFairecommercetoolsShopify PlusOroCommerceHandshake
Oct 202538.3%28.2%15.4%4.6%5.6%6.9%0.89%0.1%
Nov 202536.8%27.2%14.9%8.1%5.4%6.6%0.88%0.08%
Dec 202538.7%28.5%15.6%4.7%4.7%7%0.75%0.12%
Jan 202636.5%26.4%17.6%5.3%5.3%7.9%0.85%0.17%
Feb 202641%20.2%20.2%5%5%7.4%0.98%0.2%
Mar 202644.4%17.9%17.9%5.4%5.4%8%0.87%0.17%
Apr 202641.8%21%17.2%6.3%5.1%7.7%0.82%0.2%
May 202643.9%18%18%6.6%4.4%8.1%0.87%0.14%
Jun 202634.4%25.8%21.1%6.3%5.2%6.3%0.83%0.07%
Jul 202637.9%23.3%19%8.5%4.6%5.7%0.91%0.08%
Aug 202643.2%22%18%8.1%4.4%3.6%0.67%0.06%
Sep 202641.5%21.2%21.2%7.7%4.2%3.5%0.64%0.04%

  1. 1.Magento

    41.5%

    Held 1st. 64.9K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.BigCommerce

    21.2%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.NuORDER

    21.2%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +3.1 points.

  4. 4.Faire

    7.7%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.commercetools

    4.2%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Shopify Plus

    3.5%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.OroCommerce

    0.64%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Handshake

    0.04%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between commercetools and its closest rivals

Every comparison with commercetools

11 comparisons

How has branded search demand for commercetools changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for commercetools worldwide fell from 12.1K to 6.6K.
  • Across the 12 months ending September 2026, commercetools’ share of searches among B2B commerce platforms worldwide decreased from 5.6% to 4.2%.

How did search popularity change for B2B commerce platforms worldwide in September 2026?

6 changes

  1. In September 2026, NuORDER gained share of searches among B2B commerce platforms worldwide, from 18% to 21.2%.

  2. In September 2026, Magento lost share of searches among B2B commerce platforms worldwide, from 43.2% to 41.5%.

  3. In September 2026, BigCommerce lost share of searches among B2B commerce platforms worldwide, from 22% to 21.2%.

  4. Shopify Plus’ share of searches among B2B commerce platforms worldwide has lost ground for 3 months in a row, from 6.3% to 3.5% in September 2026.

  5. commercetools’ share of searches among B2B commerce platforms worldwide has lost ground for 3 months in a row, from 5.2% to 4.2% in September 2026.

  6. Estimated monthly branded searches for Faire worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are commercetools’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using commercetools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • commercetools

Do you work for commercetools? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does commercetools compete?

commercetools is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
B2B commerce platforms5th of 84.2%Shown above
Headless commerce platforms2nd of 614.1%Show ranking
Creator with pink hair and a pink jacket

Is commercetools your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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