Brandwave

How popular iscommercetools in search?

In August 2026, there were an estimated 6.6K branded searches for commercetools worldwide which is down 45.5% over the last 11 months. commercetools holds 18.9% estimated Share of Search among headless commerce platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BigCommerce64.3%
  2. commercetools18.9%
  3. Saleor12.6%
  4. Elastic Path2.5%
  5. Medusa1.7%
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Which headless commerce platforms compete with commercetools?

commercetools against headless commerce platforms worldwide, by month

Share of Search by month for BigCommerce, commercetools, Saleor, Elastic Path. The figures are in the table below the chart.

View monthly share of search table
MonthBigCommercecommercetoolsSaleorElastic PathMedusa
Oct 202567.3%19.9%8.9%3.1%0.79%
Nov 202567%19.9%8.9%3.2%0.97%
Dec 202570.7%17.2%9.3%2.1%0.68%
Jan 202667.5%20%8.9%2.6%0.97%
Feb 202661.7%22.2%12.1%2.7%1.3%
Mar 202656.6%25%13.6%3.3%1.5%
Apr 202661.8%22.2%12%2.4%1.6%
May 202659.5%21.2%14.2%2.8%2.3%
Jun 202665.9%19.6%10.6%2.4%1.4%
Jul 202664.5%19%12.7%2.5%1.4%
Aug 202664.3%18.9%12.6%2.5%1.7%
Sep 2026—————
  1. Held 1st. 22.5K estimated branded searches, +0.22% vs prior month. Share -0.2 points.

  2. Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Saleor

    12.6%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. Held 4th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Medusa

    1.7%

    Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share +0.3 points.

Compare search popularity between commercetools and its closest rivals

How has branded search demand for commercetools changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for commercetools worldwide fell from 12.1K to 6.6K.
  • Across the 11 months ending August 2026, commercetools’ estimated Share of Search among headless commerce platforms worldwide decreased from 19.9% to 18.9%.
  • Across the 11 months ending August 2026, commercetools’ estimated Share of Search among headless commerce platforms worldwide peaked at 25% in March 2026 and was lowest at 17.2% in December 2025.

How did search popularity change for headless commerce platforms worldwide in August 2026?

  1. commercetools’ estimated Share of Search among headless commerce platforms worldwide has lost ground for 3 months in a row, from 21.2% to 18.9% in August 2026.

  2. Estimated monthly branded searches for Medusa worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026.

  3. Estimated monthly branded searches for Elastic Path worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026.

  4. Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

  5. Estimated monthly branded searches for Saleor worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

How is commercetools measured?

Brandwave collects information about searches that people make online using commercetools’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • commercetools

Do you work for commercetools? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is commercetools your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.