Handshake vs Shopify Plus:Which is more popular by branded search?
In August 2026, Shopify Plus had more branded searches than Handshake among B2B commerce platforms worldwide. Shopify Plus was estimated to have 5.4K branded searches compared to Handshake’s 90, and held a 2.7% Share of Search versus Handshake’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Handshake or Shopify Plus?
Compare the platforms used to sell wholesale online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shopify Plus, Handshake. The figures are in the table below the chart.
View monthly share of search table
| Month | Faire | NuORDER | BigCommerce | Shopify Plus | Handshake |
|---|---|---|---|---|---|
| Oct 2025 | 48.6% | 19.1% | 23.6% | 8.5% | 0.12% |
| Nov 2025 | 51% | 18.3% | 22.5% | 8.2% | 0.09% |
| Dec 2025 | 48.6% | 19.1% | 23.5% | 8.5% | 0.15% |
| Jan 2026 | 55.2% | 18.2% | 18.3% | 8.1% | 0.18% |
| Feb 2026 | 54.8% | 22% | 15% | 8% | 0.21% |
| Mar 2026 | 58.8% | 19.3% | 13.1% | 8.6% | 0.19% |
| Apr 2026 | 61.8% | 16.6% | 13.9% | 7.4% | 0.2% |
| May 2026 | 63.5% | 17.1% | 11.7% | 7.6% | 0.13% |
| Jun 2026 | 58.9% | 19.4% | 15.9% | 5.8% | 0.06% |
| Jul 2026 | 67.9% | 15% | 12.4% | 4.5% | 0.06% |
| Aug 2026 | 72.8% | 13.4% | 11.1% | 2.7% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Handshake and Shopify Plus comparison changed over the last 12 months?
3 findings
- Shopify Plus was ahead of Handshake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Handshake’s estimated Share of Search among B2B commerce platforms worldwide moved from 0.12% to 0.04%, and its estimated monthly branded searches moved from 210 to 90.
- Across the 11 months ending August 2026, Shopify Plus’ estimated Share of Search among B2B commerce platforms worldwide moved from 8.5% to 2.7%, and its estimated monthly branded searches moved from 14.8K to 5.4K.
How did search popularity change for B2B commerce platforms worldwide in August 2026?
2 changes
In August 2026, Shopify Plus lost estimated Share of Search among B2B commerce platforms worldwide, from 4.5% to 2.7%.
Estimated monthly branded searches for Handshake worldwide fell 57.1% over 11 measured months, from 210 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Handshake’s and Shopify Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Handshake
1 branded search term
- handshake wholesale
Shopify Plus
1 branded search term
- shopify plus
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.