Magento vs WooCommerce:Which is more popular by branded search?
In August 2026, WooCommerce had more branded searches than Magento among ecommerce store platforms worldwide. WooCommerce was estimated to have 169K branded searches compared to Magento’s 67.8K, and held a 3.1% Share of Search versus Magento’s 1.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Magento or WooCommerce?
Platforms for building and operating online stores, from hosted storefronts to open-source commerce software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WooCommerce, Magento. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | WooCommerce | Magento | Ecwid | PrestaShop | BigCommerce | Shopware | OpenCart | Sellfy | Shift4Shop |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.5% | 4.4% | 1.5% | 1.1% | 1.3% | 0.72% | 0.39% | 0.54% | 0.49% | 0.06% |
| Nov 2025 | 90.8% | 3.7% | 1.3% | 1.1% | 1.1% | 0.59% | 0.4% | 0.55% | 0.5% | 0.06% |
| Dec 2025 | 91% | 3.7% | 1.3% | 1.1% | 1.1% | 0.6% | 0.33% | 0.45% | 0.41% | 0.05% |
| Jan 2026 | 90.8% | 3.7% | 1.3% | 1.1% | 1.1% | 0.6% | 0.4% | 0.45% | 0.5% | 0.06% |
| Feb 2026 | 92.4% | 2.5% | 1.3% | 0.9% | 1.1% | 0.41% | 0.41% | 0.46% | 0.42% | 0.04% |
| Mar 2026 | 91.7% | 3.1% | 1.6% | 0.89% | 1.1% | 0.4% | 0.4% | 0.45% | 0.41% | 0.04% |
| Apr 2026 | 92.8% | 2.5% | 1.3% | 0.9% | 0.9% | 0.41% | 0.33% | 0.45% | 0.34% | 0.04% |
| May 2026 | 93.2% | 2.5% | 1.3% | 0.74% | 0.9% | 0.34% | 0.33% | 0.37% | 0.28% | 0.04% |
| Jun 2026 | 92.4% | 3.7% | 1% | 0.73% | 0.73% | 0.49% | 0.33% | 0.37% | 0.23% | 0.04% |
| Jul 2026 | 93.6% | 2.5% | 1% | 0.75% | 0.74% | 0.41% | 0.33% | 0.32% | 0.23% | 0.03% |
| Aug 2026 | 93% | 3.1% | 1.2% | 0.74% | 0.6% | 0.41% | 0.33% | 0.31% | 0.23% | 0.03% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Magento and WooCommerce comparison changed over the last 12 months?
3 findings
- WooCommerce was ahead of Magento in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magento’s estimated Share of Search among ecommerce store platforms worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 87.5K to 67.8K.
- Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce store platforms worldwide moved from 4.4% to 3.1%, and its estimated monthly branded searches moved from 253K to 169K.
How did search popularity change for ecommerce store platforms worldwide in August 2026?
2 changes
In August 2026, WooCommerce gained estimated Share of Search among ecommerce store platforms worldwide, from 2.5% to 3.1%.
Estimated monthly branded searches for Magento worldwide fell 22.5% over 11 measured months, from 87.5K to 67.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Magento’s and WooCommerce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Magento
3 branded search terms
- magento
- magento 2
- magento ecommerce
WooCommerce
3 branded search terms
- woo commerce
- woocommerce
- woocommerce wordpress
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.