Brandwave

How popular isWooCommerce in search?

In August 2026, there were an estimated 169K branded searches for WooCommerce worldwide which is down 33.3% over the last 11 months. WooCommerce holds 3.1% estimated Share of Search among ecommerce store platforms worldwide and is ranked 2nd of 10 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify93%
  2. WooCommerce3.1%
  3. Magento1.2%
  4. Ecwid0.74%
  5. PrestaShop0.6%
  6. BigCommerce0.41%
  7. Shopware0.33%
  8. OpenCart0.31%
  9. Sellfy0.23%
  10. Shift4Shop0.03%
WooCommerce website (opens in a new tab)

Follow WooCommerce and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which ecommerce store platforms compete with WooCommerce?

WooCommerce against ecommerce store platforms worldwide, by month

Share of Search by month for Shopify, WooCommerce. The figures are in the table below the chart.

View monthly share of search table
MonthShopifyWooCommerceMagentoEcwidPrestaShopBigCommerceShopwareOpenCartSellfyShift4Shop
Oct 202589.5%4.4%1.5%1.1%1.3%0.72%0.39%0.54%0.49%0.06%
Nov 202590.8%3.7%1.3%1.1%1.1%0.59%0.4%0.55%0.5%0.06%
Dec 202591%3.7%1.3%1.1%1.1%0.6%0.33%0.45%0.41%0.05%
Jan 202690.8%3.7%1.3%1.1%1.1%0.6%0.4%0.45%0.5%0.06%
Feb 202692.4%2.5%1.3%0.9%1.1%0.41%0.41%0.46%0.42%0.04%
Mar 202691.7%3.1%1.6%0.89%1.1%0.4%0.4%0.45%0.41%0.04%
Apr 202692.8%2.5%1.3%0.9%0.9%0.41%0.33%0.45%0.34%0.04%
May 202693.2%2.5%1.3%0.74%0.9%0.34%0.33%0.37%0.28%0.04%
Jun 202692.4%3.7%1%0.73%0.73%0.49%0.33%0.37%0.23%0.04%
Jul 202693.6%2.5%1%0.75%0.74%0.41%0.33%0.32%0.23%0.03%
Aug 202693%3.1%1.2%0.74%0.6%0.41%0.33%0.31%0.23%0.03%
Sep 2026——————————

  1. 1.Shopify

    93%

    held 1st · 5.1M estimated branded searches · -0.67% vs prior month · -0.6 points

  2. 2.WooCommerce

    3.1%

    held 2nd · 169K estimated branded searches · +21.6% vs prior month · +0.5 points

  3. 3.Magento

    1.2%

    held 3rd · 67.8K estimated branded searches · +19.4% vs prior month · +0.2 points

  4. 4.Ecwid

    0.74%

    held 4th · 40.8K estimated branded searches · -0.15% vs prior month · 0 points

  5. 5.PrestaShop

    0.6%

    held 5th · 33.1K estimated branded searches · -18.3% vs prior month · -0.1 points

  6. 6.BigCommerce

    0.41%

    held 6th · 22.5K estimated branded searches · +0.22% vs prior month · 0 points

  7. 7.Shopware

    0.33%

    held 7th · 18.2K estimated branded searches · 0% vs prior month · 0 points

  8. 8.OpenCart

    0.31%

    held 8th · 16.8K estimated branded searches · -2.9% vs prior month · 0 points

  9. 9.Sellfy

    0.23%

    held 9th · 12.8K estimated branded searches · +1% vs prior month · 0 points

  10. 10.Shift4Shop

    0.03%

    held 10th · 1.8K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between WooCommerce and its closest rivals

How has branded search demand for WooCommerce changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WooCommerce worldwide fell from 253K to 169K.
  • Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce store platforms worldwide decreased from 4.4% to 3.1%.
  • Across the 11 months ending August 2026, WooCommerce’s estimated Share of Search among ecommerce store platforms worldwide peaked at 4.4% in October 2025 and was lowest at 2.5% in April 2026.

How did search popularity change for ecommerce store platforms worldwide in August 2026?

  1. In August 2026, WooCommerce gained estimated Share of Search among ecommerce store platforms worldwide, from 2.5% to 3.1%.

  2. In August 2026, Shopify lost estimated Share of Search among ecommerce store platforms worldwide, from 93.6% to 93%.

  3. Estimated monthly branded searches for PrestaShop worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Sellfy worldwide fell 53.9% over 11 measured months, from 27.8K to 12.8K in August 2026.

  5. Estimated monthly branded searches for OpenCart worldwide fell 45.6% over 11 measured months, from 30.8K to 16.8K in August 2026.

  6. Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026.

How is WooCommerce measured?

Brandwave collects information about searches that people make online using WooCommerce’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • woo commerce
  • woocommerce
  • woocommerce wordpress

Do you work for WooCommerce? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is WooCommerce your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record