Brandwave

Magento vs OroCommerce:Which is more popular?

In September 2026, Magento had more branded searches than OroCommerce among B2B commerce platforms worldwide. Magento had about 64,900 branded searches, while OroCommerce had 1,000. Magento made up 41.5% of all B2B commerce platform searches we track, and OroCommerce accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about B2B commerce platforms, Magento appeared in all five answers and OroCommerce in four. Magento was mentioned before OroCommerce in every answer.

Among B2B commerce platforms worldwide in September 2026

Who do people search for more?

Magento, about 65 searches for every 1 for OroCommerce

Magento 64.9K searchesOroCommerce 1K searches

Who does AI mention more?

Magento, mentioned in every answer we collected

Magento in 5 of 5OroCommerce in 4 of 5

Who does AI recommend more?

Magento, named ahead of OroCommerce in every answer

Magento first in 5OroCommerce never first

Follow Magento vs OroCommerce and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top B2B commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Magento appeared in all five answers. OroCommerce was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Magento was listed before OroCommerce in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify Plus1st
  2. BigCommerce2nd
  3. Magento3rd
  4. OroCommerce4th
  5. commercetools5th
  6. NuORDER–
  7. Faire–
  8. Handshake–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Magento5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BigCommerce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopify Plus5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OroCommerce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • commercetools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NuORDER0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Faire0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Handshake0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about B2B commerce platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Magento or OroCommerce more popular in search?

This chart shows how often people search Google for Magento and OroCommerce by name. Each line represents a brand's share of searches for all eight B2B commerce platforms we track, month by month, from English-language searches worldwide.

Magento and OroCommerce among B2B commerce platforms worldwide, by month

Share of searches by month for Magento, OroCommerce. The figures are in the table below the chart.

View monthly share of searches table
MonthMagentoBigCommerceNuORDERFairecommercetoolsShopify PlusOroCommerceHandshake
Oct 202538.3%28.2%15.4%4.6%5.6%6.9%0.89%0.1%
Nov 202536.8%27.2%14.9%8.1%5.4%6.6%0.88%0.08%
Dec 202538.7%28.5%15.6%4.7%4.7%7%0.75%0.12%
Jan 202636.5%26.4%17.6%5.3%5.3%7.9%0.85%0.17%
Feb 202641%20.2%20.2%5%5%7.4%0.98%0.2%
Mar 202644.4%17.9%17.9%5.4%5.4%8%0.87%0.17%
Apr 202641.8%21%17.2%6.3%5.1%7.7%0.82%0.2%
May 202643.9%18%18%6.6%4.4%8.1%0.87%0.14%
Jun 202634.4%25.8%21.1%6.3%5.2%6.3%0.83%0.07%
Jul 202637.9%23.3%19%8.5%4.6%5.7%0.91%0.08%
Aug 202643.2%22%18%8.1%4.4%3.6%0.67%0.06%
Sep 202641.5%21.2%21.2%7.7%4.2%3.5%0.64%0.04%

How has the Magento and OroCommerce comparison changed over the last 12 months?

3 findings
  • Magento was ahead of OroCommerce in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Magento’s share of searches among B2B commerce platforms worldwide moved from 38.3% to 41.5%, and its estimated monthly branded searches moved from 82.1K to 64.9K.
  • Across the 12 months ending September 2026, OroCommerce’s share of searches among B2B commerce platforms worldwide moved from 0.89% to 0.64%, and its estimated monthly branded searches moved from 1.9K to 1K.

How did search popularity change for B2B commerce platforms worldwide in September 2026?

2 changes
  1. In September 2026, Magento lost share of searches among B2B commerce platforms worldwide, from 43.2% to 41.5%.

  2. Estimated monthly branded searches for OroCommerce worldwide fell 47.4% over 12 measured months, from 1.9K to 1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Magento’s and OroCommerce’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Magento

2 branded search terms

  • magento
  • magento 2

OroCommerce

1 branded search term

  • orocommerce

How the Brand Demand Index is measured

Other head-to-heads among B2B commerce platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.