Square vs Toast:Which is more popular by branded search?
In August 2026, Square had more branded searches than Toast among retail and hospitality POS systems worldwide. Square was estimated to have 151K branded searches compared to Toast’s 46.2K, and held a 2.7% Share of Search versus Toast’s 0.82%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Square or Toast?
Compare point-of-sale systems for shops, restaurants, and cafes, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Square, Toast. The figures are in the table below the chart.
View monthly share of search table
| Month | Shopify | Loyverse | Square | Clover | Toast | Lightspeed | Epos Now | Revel Systems |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.6% | 3.7% | 2% | 1% | 0.97% | 0.88% | 0.62% | 0.12% |
| Nov 2025 | 91.6% | 3.2% | 1.9% | 0.91% | 0.81% | 0.79% | 0.62% | 0.12% |
| Dec 2025 | 92% | 3.2% | 1.7% | 0.83% | 0.83% | 0.66% | 0.62% | 0.11% |
| Jan 2026 | 90.5% | 3.9% | 2.2% | 0.99% | 0.95% | 0.76% | 0.62% | 0.12% |
| Feb 2026 | 90.5% | 3.7% | 2.4% | 0.98% | 0.91% | 0.75% | 0.62% | 0.12% |
| Mar 2026 | 89.6% | 3.8% | 2.9% | 1.1% | 0.95% | 0.9% | 0.61% | 0.13% |
| Apr 2026 | 89.7% | 3.8% | 3% | 1% | 0.94% | 0.82% | 0.61% | 0.11% |
| May 2026 | 88.9% | 3.9% | 3.6% | 0.99% | 0.94% | 0.79% | 0.74% | 0.1% |
| Jun 2026 | 89.3% | 3.8% | 3.7% | 1.1% | 0.79% | 0.68% | 0.61% | 0.09% |
| Jul 2026 | 89.6% | 4% | 3.2% | 1% | 0.82% | 0.66% | 0.61% | 0.09% |
| Aug 2026 | 90.1% | 4% | 2.7% | 0.98% | 0.82% | 0.74% | 0.63% | 0.09% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Square and Toast comparison changed over the last 12 months?
3 findings
- Square was ahead of Toast in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Square’s estimated Share of Search among retail and hospitality POS systems worldwide moved from 2% to 2.7%, and its estimated monthly branded searches moved from 114K to 151K.
- Across the 11 months ending August 2026, Toast’s estimated Share of Search among retail and hospitality POS systems worldwide moved from 0.97% to 0.82%, and its estimated monthly branded searches moved from 54.3K to 46.2K.
How did search popularity change for retail and hospitality POS systems worldwide in August 2026?
2 changes
In August 2026, Square lost estimated Share of Search among retail and hospitality POS systems worldwide, from 3.2% to 2.7%.
Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Square’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Square
148 branded search terms
- buy square pos
- cash drawer for square terminal
- cost of square pos
- download square pos app
- free square pos
- free square pos system
- handheld square terminal
- ipad for square pos
- ipad square pos
- mobile pos square
- new square pos
- pos square
- pos square app
- pos square register
- pos square stand
- pos square system
- pos square terminal
- printer for square pos
- restaurant square pos
- retail pos square
- square app pos
- square for restaurants pos
- square for retail plus
- square for retail plus pricing
- square for retail pos
- square kds app
- square kds pricing
- square point of sale
- square point of sale app
- square point of sale app download
- square point of sale app for android
- square point of sale card reader
- square point of sale cost
- square point of sale device
- square point of sale equipment
- square point of sale for android
- square point of sale for restaurants
- square point of sale ipad
- square point of sale machine
- square point of sale payment
- square point of sale pos
- square point of sale pricing
- square point of sale printer
- square point of sale reader
- square point of sale register
- square point of sale stand
- square point of sale system
- square point of sale terminal
- square point of sales app
- square pos
- square pos account
- square pos app
- square pos app android
- square pos app download
- square pos app for android
- square pos app for iphone
- square pos app for windows
- square pos apps
- square pos card reader
- square pos cash drawer
- square pos cash register
- square pos charges
- square pos company
- square pos cost
- square pos device
- square pos devices
- square pos download
- square pos equipment
- square pos fees
- square pos for android
- square pos for bars
- square pos for food trucks
- square pos for ipad
- square pos for iphone
- square pos for mac
- square pos for nonprofits
- square pos for restaurant
- square pos for restaurants
- square pos for retail
- square pos for small business
- square pos for windows
- square pos free
- square pos handheld
- square pos hardware
- square pos inventory
- square pos ipad
- square pos ipad stand
- square pos iphone
- square pos kds
- square pos kit
- square pos machine
- square pos mobile
- square pos online
- square pos pc
- square pos plans
- square pos price
- square pos pricing
- square pos printer
- square pos products
- square pos purchase
- square pos reader
- square pos receipt
- square pos receipt printer
- square pos restaurant
- square pos retail
- square pos scanner
- square pos screen
- square pos software
- square pos solutions
- square pos stand
- square pos system
- square pos system cost
- square pos system for food truck
- square pos system for restaurant
- square pos system for restaurants
- square pos system for retail
- square pos system for small business
- square pos system ipad
- square pos system price
- square pos system restaurant
- square pos systems
- square pos systems for restaurants
- square pos systems for retail
- square pos tablet
- square pos terminal
- square pos terminals
- square pos website
- square pos with cash drawer
- square reader for ipad
- square reader point of sale
- square reader pos
- square reader pos system
- square register cash drawer
- square register ipad
- square register point of sale system
- square register pos system
- square register receipt printer
- square register system
- square terminal cash drawer
- square terminal ipad
- square terminal pos
- square terminal pos system
- square terminal receipt printer
- square up pos
- square up pos for restaurants
- square up pos system
- the square pos
- the square pos system
Toast
55 branded search terms
- cost of toast pos
- handheld toast pos
- how much does a toast pos system cost
- how much does toast pos cost
- how much is a toast pos system
- how much is toast pos
- how much is toast pos system
- https pos toasttab com
- pos toast
- pos toast system
- pos toasttab
- pos toasttab com
- toast go 2 handheld
- toast point of sale
- toast point of sale system
- toast pos
- toast pos app
- toast pos company
- toast pos cost
- toast pos demo
- toast pos devices
- toast pos download
- toast pos fees
- toast pos for bars
- toast pos gift cards
- toast pos handheld
- toast pos hardware
- toast pos kiosk
- toast pos menu
- toast pos price
- toast pos pricing
- toast pos printer
- toast pos restaurant
- toast pos sales
- toast pos screen
- toast pos shop
- toast pos software
- toast pos starter kit
- toast pos system
- toast pos system cost
- toast pos system for restaurant
- toast pos system for restaurants
- toast pos system price
- toast pos system training
- toast pos systems
- toast pos tablet
- toast pos terminal
- toast pos training
- toast pos training manual
- toast pos training video
- toast pos website
- toast restaurant pos
- toast restaurant pos system
- toast tab pos
- toasttab pos
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.