Brandwave

How popular isToast in search?

In August 2026, there were an estimated 46.2K branded searches for Toast worldwide which is down 14.9% over the last 11 months. Toast holds 14.8% estimated Share of Search among point of sale systems worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Square48.4%
  2. Clover17.7%
  3. Toast14.8%
  4. Lightspeed13.3%
  5. Shopify POS5.8%
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Which point of sale systems compete with Toast?

Toast against point of sale systems worldwide, by month

Share of Search by month for Square, Clover, Toast, Lightspeed, Shopify POS. The figures are in the table below the chart.

View monthly share of search table
MonthSquareCloverToastLightspeedShopify POS
Oct 202537.6%19.2%17.9%16.3%9%
Nov 202539%18.5%16.5%16.1%9.9%
Dec 202539%18.5%18.6%14.9%9%
Jan 202640.4%18.6%17.8%14.3%9%
Feb 202643%17.9%16.7%13.7%8.8%
Mar 202645.8%17.4%15.1%14.3%7.5%
Apr 202648.3%16%15%13.1%7.6%
May 202652.7%14.7%13.9%11.8%6.9%
Jun 202655.1%15.9%11.8%10.2%7%
Jul 202651.7%16.6%13.3%10.7%7.7%
Aug 202648.4%17.7%14.8%13.3%5.8%
Sep 2026—————

  1. 1.Square

    48.4%

    Held 1st. 151K estimated branded searches, -17% vs prior month. Share -3.3 points.

  2. 2.Clover

    17.7%

    Held 2nd. 55.2K estimated branded searches, -5.9% vs prior month. Share +1 points.

  3. 3.Toast

    14.8%

    Held 3rd. 46.2K estimated branded searches, -1.3% vs prior month. Share +1.5 points.

  4. 4.Lightspeed

    13.3%

    Held 4th. 41.6K estimated branded searches, +10.7% vs prior month. Share +2.7 points.

  5. 5.Shopify POS

    5.8%

    Held 5th. 18.1K estimated branded searches, -33.2% vs prior month. Share -1.9 points.

Compare search popularity between Toast and its closest rivals

How has branded search demand for Toast changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toast worldwide fell from 54.3K to 46.2K.
  • Across the 11 months ending August 2026, Toast’s estimated Share of Search among point of sale systems worldwide decreased from 17.9% to 14.8%.
  • Across the 11 months ending August 2026, Toast’s estimated Share of Search among point of sale systems worldwide peaked at 18.6% in December 2025 and was lowest at 11.8% in June 2026.

How did search popularity change for point of sale systems worldwide in August 2026?

  1. In August 2026, Lightspeed gained estimated Share of Search among point of sale systems worldwide, from 10.7% to 13.3%.

  2. In August 2026, Toast gained estimated Share of Search among point of sale systems worldwide, from 13.3% to 14.8%.

  3. In August 2026, Clover gained estimated Share of Search among point of sale systems worldwide, from 16.6% to 17.7%.

  4. In August 2026, Square lost estimated Share of Search among point of sale systems worldwide, from 51.7% to 48.4%.

  5. In August 2026, Shopify POS lost estimated Share of Search among point of sale systems worldwide, from 7.7% to 5.8%.

Where does Toast compete?

Toast is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Retail and hospitality POS systems5th of 80.82%Show ranking
Point of sale hardware3rd of 614.2%Show ranking
Point of sale systems3rd of 514.8%Shown above
Restaurant POS systems2nd of 529.6%Show ranking
Restaurant management software1st of 537.4%Show ranking

How is Toast measured?

Brandwave collects information about searches that people make online using Toast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

55 branded search terms

  • cost of toast pos
  • handheld toast pos
  • how much does a toast pos system cost
  • how much does toast pos cost
  • how much is a toast pos system
  • how much is toast pos
  • how much is toast pos system
  • https pos toasttab com
  • pos toast
  • pos toast system
  • pos toasttab
  • pos toasttab com
  • toast go 2 handheld
  • toast point of sale
  • toast point of sale system
  • toast pos
  • toast pos app
  • toast pos company
  • toast pos cost
  • toast pos demo
  • toast pos devices
  • toast pos download
  • toast pos fees
  • toast pos for bars
  • toast pos gift cards
  • toast pos handheld
  • toast pos hardware
  • toast pos kiosk
  • toast pos menu
  • toast pos price
  • toast pos pricing
  • toast pos printer
  • toast pos restaurant
  • toast pos sales
  • toast pos screen
  • toast pos shop
  • toast pos software
  • toast pos starter kit
  • toast pos system
  • toast pos system cost

1–40 of 55

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How the Brand Demand Index is measured

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