Toast vs UpMenu:Which is more popular by branded search?
In August 2026, Toast had more branded searches than UpMenu among restaurant ordering platforms worldwide. Toast was estimated to have 46.2K branded searches compared to UpMenu’s 1.9K, and held a 20.9% Share of Search versus UpMenu’s 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Toast or UpMenu?
Compare the restaurant ordering platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toast, UpMenu. The figures are in the table below the chart.
View monthly share of search table
| Month | Square | Toast | ChowNow | GloriaFood | UpMenu | MenuDrive |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 26.6% | 10.9% | 4.8% | 1.8% | 0.24% |
| Nov 2025 | 58.1% | 24.5% | 9.8% | 5.4% | 2% | 0.26% |
| Dec 2025 | 55.4% | 26.5% | 10.4% | 5.7% | 1.7% | 0.28% |
| Jan 2026 | 56.9% | 25% | 10.4% | 5.7% | 1.7% | 0.28% |
| Feb 2026 | 60.2% | 23.3% | 8.2% | 6.7% | 1.3% | 0.27% |
| Mar 2026 | 63.6% | 20.9% | 8.5% | 5.7% | 1.1% | 0.18% |
| Apr 2026 | 66.5% | 20.6% | 7% | 4.7% | 1.1% | 0.15% |
| May 2026 | 70.3% | 18.5% | 6.2% | 4.1% | 0.82% | 0.13% |
| Jun 2026 | 73.6% | 15.7% | 6.3% | 3.4% | 0.83% | 0.17% |
| Jul 2026 | 71.5% | 18.4% | 5.8% | 3.2% | 0.94% | 0.15% |
| Aug 2026 | 68.4% | 20.9% | 6.7% | 3% | 0.86% | 0.14% |
| Sep 2026 | — | — | — | — | — | — |
How has the Toast and UpMenu comparison changed over the last 12 months?
3 findings
- Toast was ahead of UpMenu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Toast’s estimated Share of Search among restaurant ordering platforms worldwide moved from 26.6% to 20.9%, and its estimated monthly branded searches moved from 54.3K to 46.2K.
- Across the 11 months ending August 2026, UpMenu’s estimated Share of Search among restaurant ordering platforms worldwide moved from 1.8% to 0.86%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
How did search popularity change for restaurant ordering platforms worldwide in August 2026?
2 changes
In August 2026, Toast gained estimated Share of Search among restaurant ordering platforms worldwide, from 18.4% to 20.9%.
Estimated monthly branded searches for UpMenu worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Toast’s and UpMenu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toast
55 branded search terms
- cost of toast pos
- handheld toast pos
- how much does a toast pos system cost
- how much does toast pos cost
- how much is a toast pos system
- how much is toast pos
- how much is toast pos system
- https pos toasttab com
- pos toast
- pos toast system
- pos toasttab
- pos toasttab com
- toast go 2 handheld
- toast point of sale
- toast point of sale system
- toast pos
- toast pos app
- toast pos company
- toast pos cost
- toast pos demo
- toast pos devices
- toast pos download
- toast pos fees
- toast pos for bars
- toast pos gift cards
- toast pos handheld
- toast pos hardware
- toast pos kiosk
- toast pos menu
- toast pos price
- toast pos pricing
- toast pos printer
- toast pos restaurant
- toast pos sales
- toast pos screen
- toast pos shop
- toast pos software
- toast pos starter kit
- toast pos system
- toast pos system cost
1–40 of 55
UpMenu
1 branded search term
- up menu
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