Brandwave

How popular isToast in search?

In August 2026, there were an estimated 46.2K branded searches for Toast worldwide which is down 14.9% over the last 11 months. Toast holds 37.4% estimated Share of Search among restaurant management software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toast37.4%
  2. Lightspeed33.6%
  3. Restaurant36512.4%
  4. MarketMan10.1%
  5. TouchBistro6.5%
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Which restaurant management software compete with Toast?

Toast against restaurant management software worldwide, by month

Share of Search by month for Toast, Lightspeed, Restaurant365, MarketMan, TouchBistro. The figures are in the table below the chart.

View monthly share of search table
MonthToastLightspeedRestaurant365MarketManTouchBistro
Oct 202537.1%33.8%10.5%10.4%8.3%
Nov 202534.9%34%11.8%11.7%7.6%
Dec 202538.2%30.5%12.7%10.4%8.2%
Jan 202638.1%30.6%13.3%10.9%7.1%
Feb 202638.3%31.6%11.4%11.3%7.4%
Mar 202637.1%35.2%10.5%10.5%6.7%
Apr 202638%33.3%10.9%10.8%7%
May 202638.5%32.7%11%10.8%7.1%
Jun 202636.3%31.4%12.3%12.1%7.9%
Jul 202638.5%30.9%10.4%10.3%9.9%
Aug 202637.4%33.6%12.4%10.1%6.5%
Sep 2026—————

  1. 1.Toast

    37.4%

    Held 1st. 46.2K estimated branded searches, -1.3% vs prior month. Share -1.1 points.

  2. 2.Lightspeed

    33.6%

    Held 2nd. 41.6K estimated branded searches, +10.7% vs prior month. Share +2.8 points.

  3. 3.Restaurant365

    12.4%

    Held 3rd. 15.3K estimated branded searches, +20.9% vs prior month. Share +2 points.

  4. 4.MarketMan

    10.1%

    Held 4th. 12.4K estimated branded searches, -0.88% vs prior month. Share -0.2 points.

  5. 5.TouchBistro

    6.5%

    Held 5th. 8.1K estimated branded searches, -33.1% vs prior month. Share -3.4 points.

Compare search popularity between Toast and its closest rivals

How has branded search demand for Toast changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Toast worldwide fell from 54.3K to 46.2K.
  • Across the 11 months ending August 2026, Toast’s estimated Share of Search among restaurant management software worldwide peaked at 38.5% in July 2026 and was lowest at 34.9% in November 2025.

How did search popularity change for restaurant management software worldwide in August 2026?

  1. In August 2026, Lightspeed gained estimated Share of Search among restaurant management software worldwide, from 30.9% to 33.6%.

  2. In August 2026, Restaurant365 gained estimated Share of Search among restaurant management software worldwide, from 10.4% to 12.4%.

  3. In August 2026, TouchBistro lost estimated Share of Search among restaurant management software worldwide, from 9.9% to 6.5%.

  4. In August 2026, Toast lost estimated Share of Search among restaurant management software worldwide, from 38.5% to 37.4%.

  5. Estimated monthly branded searches for MarketMan worldwide fell 18.1% over 11 measured months, from 15.2K to 12.4K in August 2026.

Where does Toast compete?

Toast is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Retail and hospitality POS systems5th of 80.82%Show ranking
Point of sale hardware3rd of 614.2%Show ranking
Point of sale systems3rd of 514.8%Show ranking
Restaurant POS systems2nd of 529.6%Show ranking
Restaurant management software1st of 537.4%Shown above

How is Toast measured?

Brandwave collects information about searches that people make online using Toast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

55 branded search terms

  • cost of toast pos
  • handheld toast pos
  • how much does a toast pos system cost
  • how much does toast pos cost
  • how much is a toast pos system
  • how much is toast pos
  • how much is toast pos system
  • https pos toasttab com
  • pos toast
  • pos toast system
  • pos toasttab
  • pos toasttab com
  • toast go 2 handheld
  • toast point of sale
  • toast point of sale system
  • toast pos
  • toast pos app
  • toast pos company
  • toast pos cost
  • toast pos demo
  • toast pos devices
  • toast pos download
  • toast pos fees
  • toast pos for bars
  • toast pos gift cards
  • toast pos handheld
  • toast pos hardware
  • toast pos kiosk
  • toast pos menu
  • toast pos price
  • toast pos pricing
  • toast pos printer
  • toast pos restaurant
  • toast pos sales
  • toast pos screen
  • toast pos shop
  • toast pos software
  • toast pos starter kit
  • toast pos system
  • toast pos system cost

1–40 of 55

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How the Brand Demand Index is measured

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