Olo vs Toast:Which is more popular?
In September 2026, Toast had more branded searches than Olo among restaurant ordering platforms worldwide. Toast had about 41,500 branded searches, while Olo had 320. Toast made up 0.55% of all restaurant ordering platform searches we track, and Olo accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about restaurant ordering platforms, Olo and Toast each appeared in three of the five answers. Toast was mentioned before Olo in three out of four answers that named either.
Who do people search for more?
Toast, about 130 searches for every 1 for Olo
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Toast, named ahead of Olo in 3 of 4 answers
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Top restaurant ordering platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Olo and Toast were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Toast was listed before Olo in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DoorDash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Square4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Toast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ChowNow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Olo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
GloriaFood2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UpMenu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MenuDrive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about restaurant ordering platforms
5 answers
Asked ChatGPT
“Which restaurant ordering platform should I go to?”
Asked ChatGPT
“What are the best restaurant ordering platforms?”
Asked ChatGPT
“What's the best restaurant ordering platform for online orders?”
Searched Google, AI Overview
“online ordering software”
Searched Google, AI Overview
“restaurant order system”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Olo or Toast more popular in search?
This chart shows how often people search Google for Olo and Toast by name. Each line represents a brand's share of searches for all eight restaurant ordering platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Toast, Olo. The figures are in the table below the chart.
View monthly share of searches table
| Month | DoorDash | Toast | ChowNow | GloriaFood | UpMenu | MenuDrive | Olo | Square |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 98.9% | 0.66% | 0.29% | 0.13% | 0.05% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 99% | 0.55% | 0.24% | 0.13% | 0.05% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 99.2% | 0.45% | 0.2% | 0.11% | 0.03% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 99% | 0.54% | 0.24% | 0.13% | 0.04% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 98.9% | 0.64% | 0.24% | 0.2% | 0.04% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 99% | 0.55% | 0.24% | 0.16% | 0.03% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 98.9% | 0.66% | 0.24% | 0.16% | 0.04% | <0.01% | <0.01% | <0.01% |
| May 2026 | 98.9% | 0.66% | 0.24% | 0.16% | 0.03% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 98.9% | 0.65% | 0.24% | 0.13% | 0.03% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 99.1% | 0.57% | 0.2% | 0.11% | 0.03% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 99.1% | 0.55% | 0.2% | 0.09% | 0.03% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 99.1% | 0.55% | 0.2% | 0.09% | 0.03% | <0.01% | <0.01% | <0.01% |
How has the Olo and Toast comparison changed over the last 12 months?
3 findings
- Toast was ahead of Olo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Olo’s share of searches among restaurant ordering platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 260 to 320.
- Across the 12 months ending September 2026, Toast’s share of searches among restaurant ordering platforms worldwide moved from 0.66% to 0.55%, and its estimated monthly branded searches moved from 49.9K to 41.5K.
How did search popularity change for restaurant ordering platforms worldwide in September 2026?
2 changes
How are branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using Olo’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Olo
1 branded search term
- olo ordering
Toast
27 branded search terms
- handheld toast pos
- pos toast
- pos toast system
- pos toasttab
- toast point of sale
- toast point of sale system
- toast pos
- toast pos app
- toast pos company
- toast pos demo
- toast pos fees
- toast pos handheld
- toast pos hardware
- toast pos kiosk
- toast pos menu
- toast pos printer
- toast pos restaurant
- toast pos sales
- toast pos screen
- toast pos software
- toast pos system
- toast pos systems
- toast pos terminal
- toast pos training
- toast restaurant pos
- toast tab pos
- toasttab pos
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