Brandwave

DoorDash vs Toast:Which is more popular?

In September 2026, DoorDash had more branded searches than Toast among restaurant ordering platforms worldwide. DoorDash had about 7.5 million branded searches, while Toast had 41,500. DoorDash made up 99.1% of all restaurant ordering platform searches we track, and Toast accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about restaurant ordering platforms, DoorDash appeared in four of the five answers and Toast in three. DoorDash was mentioned before Toast in three out of five answers.

Among restaurant ordering platforms worldwide in September 2026

Who do people search for more?

DoorDash, about 180 searches for every 1 for Toast

DoorDash 7.5M searchesToast 41.5K searches

Who does AI mention more?

DoorDash, mentioned in 4 of 5 answers, Toast in 3

DoorDash in 4 of 5Toast in 3 of 5

Who does AI recommend more?

DoorDash, named ahead of Toast in 3 of 5 answers

DoorDash first in 3Toast first in 2

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Top restaurant ordering platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DoorDash was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Toast was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DoorDash was listed before Toast in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Square1st
  2. DoorDash2nd
  3. Toast3rd
  4. ChowNow4th
  5. GloriaFood5th
  6. Olo6th
  7. UpMenu7th
  8. MenuDrive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DoorDash4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Square4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toast3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ChowNow3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GloriaFood2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UpMenu1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MenuDrive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about restaurant ordering platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DoorDash or Toast more popular in search?

This chart shows how often people search Google for DoorDash and Toast by name. Each line represents a brand's share of searches for all eight restaurant ordering platforms we track, month by month, from English-language searches worldwide.

DoorDash and Toast among restaurant ordering platforms worldwide, by month

Share of searches by month for DoorDash, Toast. The figures are in the table below the chart.

View monthly share of searches table
MonthDoorDashToastChowNowGloriaFoodUpMenuMenuDriveOloSquare
Oct 202598.9%0.66%0.29%0.13%0.05%<0.01%<0.01%<0.01%
Nov 202599%0.55%0.24%0.13%0.05%<0.01%<0.01%<0.01%
Dec 202599.2%0.45%0.2%0.11%0.03%<0.01%<0.01%<0.01%
Jan 202699%0.54%0.24%0.13%0.04%<0.01%<0.01%<0.01%
Feb 202698.9%0.64%0.24%0.2%0.04%<0.01%<0.01%<0.01%
Mar 202699%0.55%0.24%0.16%0.03%<0.01%<0.01%<0.01%
Apr 202698.9%0.66%0.24%0.16%0.04%<0.01%<0.01%<0.01%
May 202698.9%0.66%0.24%0.16%0.03%<0.01%<0.01%<0.01%
Jun 202698.9%0.65%0.24%0.13%0.03%<0.01%<0.01%<0.01%
Jul 202699.1%0.57%0.2%0.11%0.03%<0.01%<0.01%<0.01%
Aug 202699.1%0.55%0.2%0.09%0.03%<0.01%<0.01%<0.01%
Sep 202699.1%0.55%0.2%0.09%0.03%<0.01%<0.01%<0.01%

How has the DoorDash and Toast comparison changed over the last 12 months?

3 findings

How did search popularity change for restaurant ordering platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Toast worldwide fell 16.7% over 12 measured months, from 49.9K to 41.5K in September 2026.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using DoorDash’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DoorDash

1 branded search term

  • doordash alcohol

Toast

27 branded search terms

  • handheld toast pos
  • pos toast
  • pos toast system
  • pos toasttab
  • toast point of sale
  • toast point of sale system
  • toast pos
  • toast pos app
  • toast pos company
  • toast pos demo
  • toast pos fees
  • toast pos handheld
  • toast pos hardware
  • toast pos kiosk
  • toast pos menu
  • toast pos printer
  • toast pos restaurant
  • toast pos sales
  • toast pos screen
  • toast pos software
  • toast pos system
  • toast pos systems
  • toast pos terminal
  • toast pos training
  • toast restaurant pos
  • toast tab pos
  • toasttab pos

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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