Brandwave

How popular isToast?

In September 2026, people searched for Toast by name about 41,500 times worldwide, a 16.7% decrease from the previous year. These searches made up 8.9% of all global POS terminal brand searches, placing Toast third out of nine brands. When we asked both ChatGPT and Google AI Overviews about POS terminal brands, Toast appeared in three of the four answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Toast is the third most searched of 9 competitors and the third most recommended in AI answers.

  1. AdyenShare of searches 36.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. VerifoneShare of searches 19.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  3. ToastShare of searches 8.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. NewlandShare of searches 8.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. CloverShare of searches 8.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

+4 more

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Top POS terminal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Toast was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Toast is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Square1st
  2. Clover2nd
  3. Toast3rd
  4. Shopify POS4th
  5. Lightspeed5th
  6. Verifone6th
  7. Ingenico7th
  8. Adyen–
  9. Newland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Square4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Toast3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clover3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shopify POS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Verifone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ingenico1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lightspeed1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Adyen0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about POS terminal brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which POS terminal brands compete with Toast?

Toast against POS terminal brands worldwide, by month

Share of searches by month for Adyen, Verifone, Toast, Newland, Clover, Ingenico, Lightspeed, Shopify POS. The figures are in the table below the chart.

View monthly share of searches table
MonthAdyenVerifoneToastNewlandCloverIngenicoLightspeedShopify POSSquare
Oct 202533.6%15%10%9.9%8.7%8.1%9%5.4%0.03%
Nov 202531.1%16.9%9.3%9.2%9.1%9.2%9%6.1%0.02%
Dec 202536.2%16.1%9%10.7%7.3%8.8%7.1%4.8%0.02%
Jan 202632.9%17.9%9.8%9.7%8.6%8%7.6%5.3%0.02%
Feb 202638.7%17.3%9.2%7.7%8.4%6.3%7.3%5.2%0.02%
Mar 202631.5%20.8%9.5%7.6%9.2%7.6%8.8%5.1%0.03%
Apr 202633.3%18%10%8%8.9%8%8.4%5.4%0.02%
May 202632.5%21.5%9.7%7.9%8.5%6.4%8.1%5.3%0.03%
Jun 202637.4%20.3%9%7.5%8.1%6.1%6.6%5%0.03%
Jul 202629.4%23.6%9.2%8.7%9%7.1%7.2%5.8%0.02%
Aug 202634.1%22.4%8.5%8.2%8.5%6.7%7.8%3.7%0.02%
Sep 202636.1%19.5%8.9%8.7%8.6%7.1%7%3.9%0.03%

  1. 1.Adyen

    36.1%

    Held 1st. 168K estimated branded searches, +0.04% vs prior month. Share +2 points.

  2. 2.Verifone

    19.5%

    Held 2nd. 90.8K estimated branded searches, -17.6% vs prior month. Share -2.9 points.

  3. 3.Toast

    8.9%

    Held 3rd. 41.5K estimated branded searches, -0.81% vs prior month. Share +0.4 points.

  4. 4.Newland

    8.7%

    Moved from 5th to 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Clover

    8.6%

    Moved from 4th to 5th. 40K estimated branded searches, -4.4% vs prior month. Share +0.1 points.

  6. 6.Ingenico

    7.1%

    Moved from 7th to 6th. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Lightspeed

    7%

    Moved from 6th to 7th. 32.7K estimated branded searches, -14.4% vs prior month. Share -0.7 points.

  8. 8.Shopify POS

    3.9%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Square

    0.03%

    Held 9th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare popularity between Toast and its closest rivals

Every comparison with Toast

29 comparisons

How has branded search demand for Toast changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Toast worldwide fell from 49.9K to 41.5K.
  • Across the 12 months ending September 2026, Toast’s share of searches among POS terminal brands worldwide decreased from 10% to 8.9%.
  • Across the 12 months ending September 2026, Toast’s share of searches among POS terminal brands worldwide peaked at 10% in October 2025 and was lowest at 8.5% in August 2026.

How did search popularity change for POS terminal brands worldwide in September 2026?

6 changes

  1. In September 2026, Adyen gained share of searches among POS terminal brands worldwide, from 34.1% to 36.1%.

  2. In September 2026, Verifone lost share of searches among POS terminal brands worldwide, from 22.4% to 19.5%.

  3. In September 2026, Lightspeed lost share of searches among POS terminal brands worldwide, from 7.8% to 7%.

  4. In September 2026, Ingenico rose from 7th to 6th among POS terminal brands worldwide.

  5. In September 2026, Newland rose from 5th to 4th among POS terminal brands worldwide.

  6. In September 2026, Clover fell from 4th to 5th among POS terminal brands worldwide.

How are Toast’s branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Toast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • handheld toast pos
  • pos toast
  • pos toast system
  • pos toasttab
  • toast point of sale
  • toast point of sale system
  • toast pos
  • toast pos app
  • toast pos company
  • toast pos demo
  • toast pos fees
  • toast pos handheld
  • toast pos hardware
  • toast pos kiosk
  • toast pos menu
  • toast pos printer
  • toast pos restaurant
  • toast pos sales
  • toast pos screen
  • toast pos software
  • toast pos system
  • toast pos systems
  • toast pos terminal
  • toast pos training
  • toast restaurant pos
  • toast tab pos
  • toasttab pos

Do you work for Toast? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Toast compete?

Toast is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Restaurant ordering platforms2nd of 80.55%Show ranking
Retail tech2nd of 50.81%Show ranking
POS printer brands2nd of 65.4%Show ranking
Point of sale systems3rd of 88.4%Show ranking
POS terminal brands3rd of 98.9%Shown above
Point of sale hardware2nd of 616.9%Show ranking
Handheld POS brands2nd of 429.2%Show ranking
Restaurant POS systems1st of 532.7%Show ranking
Restaurant management software1st of 638.9%Show ranking
Cash drawer brands1st of 647.6%Show ranking
Creator with pink hair and a pink jacket

Is Toast your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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