Brandwave

Retail tech:Which brands are most popular in search?

In August 2026, Shopify was the most searched among retail tech worldwide, with an estimated 5.2M branded searches and 95.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify95.2%
  2. Square2.8%
  3. Toast0.85%
  4. Lightspeed0.77%
  5. NewStore0.41%
  6. Deputy0.01%

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Share of SearchLeaderboard

Compare the retail tech people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among retail tech worldwide, by month

Share of Search by month for Shopify, Square. The figures are in the table below the chart.

View monthly share of search table
MonthShopifySquareToastLightspeedNewStoreDeputy
Oct 202595.6%2.1%1%0.91%0.33%0.01%
Nov 202596%2%0.84%0.82%0.34%0.01%
Dec 202596.3%1.8%0.86%0.69%0.34%0.01%
Jan 202695.6%2.2%0.99%0.8%0.34%0.01%
Feb 202695.5%2.5%0.95%0.79%0.33%0.01%
Mar 202694.6%3%0.99%0.94%0.41%0.02%
Apr 202694.7%3.2%0.98%0.86%0.33%0.01%
May 202693.7%3.7%0.97%0.83%0.33%0.5%
Jun 202693.8%3.8%0.82%0.71%0.33%0.5%
Jul 202694.7%3.3%0.86%0.69%0.41%0.01%
Aug 202695.2%2.8%0.85%0.77%0.41%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Shopify

    95.2%

    Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +0.5 points.

  2. 2.Square

    2.8%

    Held 2nd. 151K estimated branded searches, -17% vs prior month. Share -0.5 points.

  3. 3.Toast

    0.85%

    Held 3rd. 46.2K estimated branded searches, -1.3% vs prior month. Share 0 points.

  4. 4.Lightspeed

    0.77%

    Held 4th. 41.6K estimated branded searches, +10.7% vs prior month. Share +0.1 points.

  5. 5.NewStore

    0.41%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Deputy

    0.01%

    Held 6th. 620 estimated branded searches, -3.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among retail tech worldwide?

In August 2026, Shopify was the most searched among retail tech worldwide, with an estimated 5.2M branded searches and 95.2% estimated Share of Search within this set. Square is in 2nd place, 92.4 percentage points behind at 2.8% Share of Search.

Global retail tech, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Shopify95.6% → 95.2%96.3%Dec 202593.7%May 20261st
Square2.1% → 2.8%3.8%Jun 20261.8%Dec 20252nd
Toast1% → 0.85%1%Oct 20250.82%Jun 20263rd
Lightspeed0.91% → 0.77%0.94%Mar 20260.69%Dec 20254th
NewStore0.33% → 0.41%0.41%Aug 20260.33%May 20265th
Deputy0.01%0.5%Jun 20260.01%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Square’s estimated Share of Search among retail tech worldwide increased from 2.1% to 2.8%.
  • Across the 11 months ending August 2026, Shopify’s estimated Share of Search among retail tech worldwide peaked at 96.3% in December 2025 and was lowest at 93.7% in May 2026.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among retail tech worldwide peaked at 3.8% in June 2026 and was lowest at 1.8% in December 2025.
  • Across the 11 months ending August 2026, Shopify, Toast, Lightspeed, NewStore and Deputy held steady: their estimated Share of Search among retail tech worldwide each moved less than 0.5 percentage points.

How did search popularity change for retail tech worldwide in August 2026?

  1. In August 2026, Square lost estimated Share of Search among retail tech worldwide, from 3.3% to 2.8%.

  2. Shopify’s estimated Share of Search among retail tech worldwide has gained ground for 3 months in a row, from 93.7% to 95.2% in August 2026.

  3. Estimated monthly branded searches for NewStore worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Deputy worldwide fell 21.5% over 11 measured months, from 790 to 620 in August 2026.

  5. Estimated monthly branded searches for Lightspeed worldwide fell 15.8% over 11 measured months, from 49.4K to 41.6K in August 2026.

  6. Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.

How the Brand Demand Index is measured

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