Brandwave

How popular isSquare in search?

In August 2026, there were an estimated 151K branded searches for Square worldwide which is up 33.1% over the last 11 months. Square holds 2.8% estimated Share of Search among retail tech worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify95.2%
  2. Square2.8%
  3. Toast0.85%
  4. Lightspeed0.77%
  5. NewStore0.41%
  6. Deputy0.01%
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Which retail tech compete with Square?

Square against retail tech worldwide, by month

Share of Search by month for Shopify, Square. The figures are in the table below the chart.

View monthly share of search table
MonthShopifySquareToastLightspeedNewStoreDeputy
Oct 202595.6%2.1%1%0.91%0.33%0.01%
Nov 202596%2%0.84%0.82%0.34%0.01%
Dec 202596.3%1.8%0.86%0.69%0.34%0.01%
Jan 202695.6%2.2%0.99%0.8%0.34%0.01%
Feb 202695.5%2.5%0.95%0.79%0.33%0.01%
Mar 202694.6%3%0.99%0.94%0.41%0.02%
Apr 202694.7%3.2%0.98%0.86%0.33%0.01%
May 202693.7%3.7%0.97%0.83%0.33%0.5%
Jun 202693.8%3.8%0.82%0.71%0.33%0.5%
Jul 202694.7%3.3%0.86%0.69%0.41%0.01%
Aug 202695.2%2.8%0.85%0.77%0.41%0.01%
Sep 2026——————

  1. 1.Shopify

    95.2%

    Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +0.5 points.

  2. 2.Square

    2.8%

    Held 2nd. 151K estimated branded searches, -17% vs prior month. Share -0.5 points.

  3. 3.Toast

    0.85%

    Held 3rd. 46.2K estimated branded searches, -1.3% vs prior month. Share 0 points.

  4. 4.Lightspeed

    0.77%

    Held 4th. 41.6K estimated branded searches, +10.7% vs prior month. Share +0.1 points.

  5. 5.NewStore

    0.41%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Deputy

    0.01%

    Held 6th. 620 estimated branded searches, -3.1% vs prior month. Share 0 points.

Compare search popularity between Square and its closest rivals

How has branded search demand for Square changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Square worldwide rose from 114K to 151K.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among retail tech worldwide increased from 2.1% to 2.8%.
  • Across the 11 months ending August 2026, Square’s estimated Share of Search among retail tech worldwide peaked at 3.8% in June 2026 and was lowest at 1.8% in December 2025.

How did search popularity change for retail tech worldwide in August 2026?

  1. In August 2026, Square lost estimated Share of Search among retail tech worldwide, from 3.3% to 2.8%.

  2. Shopify’s estimated Share of Search among retail tech worldwide has gained ground for 3 months in a row, from 93.7% to 95.2% in August 2026.

  3. Estimated monthly branded searches for NewStore worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Deputy worldwide fell 21.5% over 11 measured months, from 790 to 620 in August 2026.

  5. Estimated monthly branded searches for Lightspeed worldwide fell 15.8% over 11 measured months, from 49.4K to 41.6K in August 2026.

  6. Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.

Where does Square compete?

Square is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payment gateway platforms4th of 60.63%Show ranking
Retail and hospitality POS systems3rd of 82.6%Show ranking
Retail tech2nd of 62.8%Shown above
Point of sale hardware1st of 646.3%Show ranking
Point of sale systems1st of 548.4%Show ranking
Restaurant ordering platforms1st of 668.4%Show ranking
Chargeback management platforms1st of 592.4%Show ranking

How is Square measured?

Brandwave collects information about searches that people make online using Square’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

148 branded search terms

  • buy square pos
  • cash drawer for square terminal
  • cost of square pos
  • download square pos app
  • free square pos
  • free square pos system
  • handheld square terminal
  • ipad for square pos
  • ipad square pos
  • mobile pos square
  • new square pos
  • pos square
  • pos square app
  • pos square register
  • pos square stand
  • pos square system
  • pos square terminal
  • printer for square pos
  • restaurant square pos
  • retail pos square
  • square app pos
  • square for restaurants pos
  • square for retail plus
  • square for retail plus pricing
  • square for retail pos
  • square kds app
  • square kds pricing
  • square point of sale
  • square point of sale app
  • square point of sale app download
  • square point of sale app for android
  • square point of sale card reader
  • square point of sale cost
  • square point of sale device
  • square point of sale equipment
  • square point of sale for android
  • square point of sale for restaurants
  • square point of sale ipad
  • square point of sale machine
  • square point of sale payment

1–40 of 148

How the Brand Demand Index is measured

Who owns Square?

Square is owned by Block. Brandwave also tracks Afterpay, owned by the same company, worldwide.

Do you work for Square? To request corrections or removal please contact us via our support page and we will be happy to assist.

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