Brandwave

How popular isDeputy in search?

In August 2026, there were an estimated 620 branded searches for Deputy worldwide which is down 21.5% over the last 11 months. Deputy holds 0.01% estimated Share of Search among retail tech worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shopify95.2%
  2. Square2.8%
  3. Toast0.85%
  4. Lightspeed0.77%
  5. NewStore0.41%
  6. Deputy0.01%
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Which retail tech compete with Deputy?

Deputy against retail tech worldwide, by month

Share of Search by month for Shopify, Square, Deputy. The figures are in the table below the chart.

View monthly share of search table
MonthShopifySquareToastLightspeedNewStoreDeputy
Oct 202595.6%2.1%1%0.91%0.33%0.01%
Nov 202596%2%0.84%0.82%0.34%0.01%
Dec 202596.3%1.8%0.86%0.69%0.34%0.01%
Jan 202695.6%2.2%0.99%0.8%0.34%0.01%
Feb 202695.5%2.5%0.95%0.79%0.33%0.01%
Mar 202694.6%3%0.99%0.94%0.41%0.02%
Apr 202694.7%3.2%0.98%0.86%0.33%0.01%
May 202693.7%3.7%0.97%0.83%0.33%0.5%
Jun 202693.8%3.8%0.82%0.71%0.33%0.5%
Jul 202694.7%3.3%0.86%0.69%0.41%0.01%
Aug 202695.2%2.8%0.85%0.77%0.41%0.01%
Sep 2026——————

  1. 1.Shopify

    95.2%

    Held 1st. 5.2M estimated branded searches, -0.66% vs prior month. Share +0.5 points.

  2. 2.Square

    2.8%

    Held 2nd. 151K estimated branded searches, -17% vs prior month. Share -0.5 points.

  3. 3.Toast

    0.85%

    Held 3rd. 46.2K estimated branded searches, -1.3% vs prior month. Share 0 points.

  4. 4.Lightspeed

    0.77%

    Held 4th. 41.6K estimated branded searches, +10.7% vs prior month. Share +0.1 points.

  5. 5.NewStore

    0.41%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Deputy

    0.01%

    Held 6th. 620 estimated branded searches, -3.1% vs prior month. Share 0 points.

Compare search popularity between Deputy and its closest rivals

How has branded search demand for Deputy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Deputy worldwide fell from 790 to 620.
  • Across the 11 months ending August 2026, Deputy’s estimated Share of Search among retail tech worldwide held steady at 0.01%.

How did search popularity change for retail tech worldwide in August 2026?

  1. In August 2026, Square lost estimated Share of Search among retail tech worldwide, from 3.3% to 2.8%.

  2. Shopify’s estimated Share of Search among retail tech worldwide has gained ground for 3 months in a row, from 93.7% to 95.2% in August 2026.

  3. Estimated monthly branded searches for NewStore worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  4. Estimated monthly branded searches for Deputy worldwide fell 21.5% over 11 measured months, from 790 to 620 in August 2026.

  5. Estimated monthly branded searches for Lightspeed worldwide fell 15.8% over 11 measured months, from 49.4K to 41.6K in August 2026.

  6. Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026.

Where does Deputy compete?

Deputy is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Retail tech6th of 60.01%Shown above
Workforce management platforms5th of 50.09%Show ranking
Employee scheduling software6th of 60.19%Show ranking
Employee scheduling platforms5th of 50.21%Show ranking

How is Deputy measured?

Brandwave collects information about searches that people make online using Deputy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • deputy com
  • deputy employee scheduling

Do you work for Deputy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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