Brandwave

How popular isDeputy in search?

In August 2026, there were an estimated 620 branded searches for Deputy worldwide which is down 21.5% over the last 11 months. Deputy holds 0.09% estimated Share of Search among workforce management platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. UKG67.8%
  2. When I Work20.9%
  3. Sling6.3%
  4. Planday5%
  5. Deputy0.09%
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Which workforce management platforms compete with Deputy?

Deputy against workforce management platforms worldwide, by month

Share of Search by month for UKG, When I Work, Sling, Planday, Deputy. The figures are in the table below the chart.

View monthly share of search table
MonthUKGWhen I WorkSlingPlandayDeputy
Oct 202561%23%10.4%5.5%0.13%
Nov 202567.8%20.8%6.3%5%0.11%
Dec 202564%24%7.2%4.7%0.11%
Jan 202667.7%20.9%6.3%5%0.12%
Feb 202665.4%22.2%7.4%4.8%0.11%
Mar 202667.6%20.8%6.5%5%0.15%
Apr 202667.7%20.9%6.3%5%0.12%
May 202659.4%22.5%8.3%5.3%4.5%
Jun 202655.2%28.2%7.6%5%4.1%
Jul 202662.3%26%7%4.6%0.11%
Aug 202667.8%20.9%6.3%5%0.09%
Sep 2026—————

  1. 1.UKG

    67.8%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5.5 points.

  2. 2.When I Work

    20.9%

    Held 2nd. 139K estimated branded searches, -9.7% vs prior month. Share -5.1 points.

  3. 3.Sling

    6.3%

    Held 3rd. 41.6K estimated branded searches, +0.39% vs prior month. Share -0.8 points.

  4. 4.Planday

    5%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.

  5. 5.Deputy

    0.09%

    Held 5th. 620 estimated branded searches, -3.1% vs prior month. Share 0 points.

Compare search popularity between Deputy and its closest rivals

How has branded search demand for Deputy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Deputy worldwide fell from 790 to 620.
  • Across the 11 months ending August 2026, Deputy’s estimated Share of Search among workforce management platforms worldwide peaked at 4.5% in May 2026 and was lowest at 0.09% in August 2026.

How did search popularity change for workforce management platforms worldwide in August 2026?

  1. In August 2026, UKG gained estimated Share of Search among workforce management platforms worldwide, from 62.3% to 67.8%.

  2. In August 2026, When I Work lost estimated Share of Search among workforce management platforms worldwide, from 26% to 20.9%.

  3. In August 2026, Sling lost estimated Share of Search among workforce management platforms worldwide, from 7% to 6.3%.

  4. Deputy’s estimated Share of Search among workforce management platforms worldwide has lost ground for 3 months in a row, from 4.5% to 0.09% in August 2026.

Where does Deputy compete?

Deputy is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Retail tech6th of 60.01%Show ranking
Workforce management platforms5th of 50.09%Shown above
Employee scheduling software6th of 60.19%Show ranking
Employee scheduling platforms5th of 50.21%Show ranking

How is Deputy measured?

Brandwave collects information about searches that people make online using Deputy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • deputy com
  • deputy employee scheduling

Do you work for Deputy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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