Brands owned byWorkday
The brands Workday markets worldwide, and where to find each one's branded demand.
Brand competitors
These brands are measured alongside Workday’s in the same sets.
1st place in Employee onboarding platforms worldwide estimated Share of Search at 78.8% in Sep 2026.
1st place in Financial planning and analysis platforms worldwide estimated Share of Search at 78% in Sep 2026.
1st place in HR analytics platforms worldwide estimated Share of Search at 68.1% in Sep 2026.
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Put your own campaigns, spend and outcomes next to each brand's demand line, so you can see which of your marketing lined up with the movements.