Brandwave

How popular isWorkday in search?

In August 2026, there were an estimated 6.6K branded searches for Workday worldwide which held steady over the last 11 months. Workday holds 0.4% estimated Share of Search among revenue recognition software worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Oracle73.9%
  2. NetSuite22.3%
  3. Sage Intacct2.6%
  4. Zuora0.91%
  5. Workday0.4%
  6. RevPro<0.01%
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Where does Workday compete?

Workday is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Revenue recognition software5th of 60.4%Shown below
HR information systems4th of 51.3%Show ranking

Which revenue recognition software compete with Workday?

Workday against revenue recognition software worldwide, by month

Share of Search by month for Oracle, NetSuite, Sage Intacct, Workday. The figures are in the table below the chart.

View monthly share of search table
MonthOracleNetSuiteSage IntacctZuoraWorkdayRevPro
Oct 202578%19.2%1.8%0.79%0.28%<0.01%
Nov 202578%19.1%1.8%0.79%0.28%<0.01%
Dec 202581.3%16.3%1.5%0.67%0.24%<0.01%
Jan 202680.9%16.3%1.8%0.67%0.29%<0.01%
Feb 202677.6%19%2.2%0.78%0.42%<0.01%
Mar 202680.8%16.2%1.8%0.81%0.36%<0.01%
Apr 202683.8%13.8%1.5%0.56%0.3%<0.01%
May 202677.6%19%2.1%0.78%0.42%<0.01%
Jun 202677.5%19%2.2%0.78%0.51%<0.01%
Jul 202673.9%22.3%2.6%0.75%0.49%<0.01%
Aug 202673.9%22.3%2.6%0.91%0.4%<0.01%
Sep 2026——————
  1. 1.Oracle

    73.9%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.NetSuite

    22.3%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 42.1K estimated branded searches, -0.33% vs prior month. Share 0 points.

  4. 4.Zuora

    0.91%

    Held 4th. 15K estimated branded searches, +21.9% vs prior month. Share +0.2 points.

  5. 5.Workday

    0.4%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  6. 6.RevPro

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Workday and its closest rivals

How has branded search demand for Workday changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Workday worldwide held steady at 6.6K.
  • Across the 11 months ending August 2026, Workday’s estimated Share of Search among revenue recognition software worldwide held steady, from 0.28% to 0.4%.

How did search popularity change for revenue recognition software worldwide in August 2026?

  1. Oracle’s estimated Share of Search among revenue recognition software worldwide has lost ground for 3 months in a row, from 77.6% to 73.9% in August 2026.

  2. Estimated monthly branded searches for Zuora worldwide fell 18.6% over 11 measured months, from 18.4K to 15K in August 2026.

  3. Estimated monthly branded searches for NetSuite worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

How is Workday measured?

Brandwave collects information about searches that people make online using Workday’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • workday hcm

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How the Brand Demand Index is measured

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Is Workday your brand?

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