Brandwave

One Model vs Workday:Which is more popular?

In September 2026, One Model had more branded searches than Workday among HR analytics platforms worldwide. One Model had about 2,400 branded searches, while Workday had 170. One Model made up 3.3% of all HR analytics platform searches we track, and Workday accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about HR analytics platforms, Workday appeared in all five answers and One Model in three. Workday was mentioned before One Model in every answer.

Among HR analytics platforms worldwide in September 2026

Who do people search for more?

One Model, about 14 searches for every 1 for Workday

One Model 2.4K searchesWorkday 170 searches

Who does AI mention more?

Workday, mentioned in every answer we collected

Workday in 5 of 5One Model in 3 of 5

Who does AI recommend more?

Workday, named ahead of One Model in every answer

Workday first in 5One Model never first

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Top HR analytics platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Workday appeared in all five answers. One Model was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Workday was listed before One Model in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Visier1st
  2. Workday2nd
  3. ChartHop3rd
  4. One Model4th
  5. Culture Amp5th
  6. Crunchr6th
  7. PeopleInsight–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Visier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Workday5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ChartHop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • One Model3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Culture Amp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crunchr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PeopleInsight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR analytics platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is One Model or Workday more popular in search?

This chart shows how often people search Google for One Model and Workday by name. Each line represents a brand's share of searches for all seven HR analytics platforms we track, month by month, from English-language searches worldwide.

One Model and Workday among HR analytics platforms worldwide, by month

Share of searches by month for One Model, Workday. The figures are in the table below the chart.

View monthly share of searches table
MonthCulture AmpVisierChartHopOne ModelCrunchrPeopleInsightWorkday
Oct 202562.8%23%5.6%4.6%2%1.6%0.41%
Nov 202562.1%22.7%4.5%6.8%2%1.6%0.26%
Dec 202563.5%23.2%5.6%3.8%2%1.6%0.33%
Jan 202667.4%20.2%6%3.2%1.8%1.1%0.23%
Feb 202668.3%20.4%5%2.7%2.1%1.1%0.29%
Mar 202658.9%26.3%6.4%4.2%2.3%1.5%0.38%
Apr 202653.4%29.2%7.1%4.7%2.6%2.6%0.42%
May 202655.2%30.2%6%4%2.7%1.7%0.35%
Jun 202667%20%6%3.2%2.2%1.4%0.28%
Jul 202663.4%23.2%5.6%3.8%2%1.4%0.61%
Aug 202663%23%6.8%3.7%2%1.1%0.26%
Sep 202668.1%20.4%5%3.3%1.8%1.2%0.23%

How has the One Model and Workday comparison changed over the last 12 months?

3 findings
  • One Model was ahead of Workday in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, One Model’s share of searches among HR analytics platforms worldwide moved from 4.6% to 3.3%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
  • Across the 12 months ending September 2026, Workday’s share of searches among HR analytics platforms worldwide moved from 0.41% to 0.23%, and its estimated monthly branded searches moved from 320 to 170.

How did search popularity change for HR analytics platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Workday worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

  2. Estimated monthly branded searches for One Model worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using One Model’s and Workday’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

One Model

1 branded search term

  • one model

Workday

1 branded search term

  • workday people analytics

How the Brand Demand Index is measured

Other head-to-heads among HR analytics platforms

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