How popular isWorkday?
In September 2026, people searched for Workday by name about 2.3 million times worldwide, about the same as the previous year. These searches made up 0.23% of all global HR analytics platform searches, placing Workday seventh out of seven platforms. When we asked both ChatGPT and Google AI Overviews about HR analytics platforms, Workday appeared in all answers and was the second most recommended of the seven.
Workday is the seventh most searched of 7 competitors and the second most recommended in AI answers.
Culture AmpShare of searches 68.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
VisierShare of searches 20.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ChartHopShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
One ModelShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
WorkdayShare of searches 0.23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top HR analytics platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Workday appeared in all five answers. Workday is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Visier1st
- Workday2nd
- ChartHop3rd
- One Model4th
- Culture Amp5th
Crunchr6th
PeopleInsight–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Visier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Workday5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ChartHop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- One Model3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Culture Amp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crunchr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PeopleInsight0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about HR analytics platforms
5 answers
Asked ChatGPT
“Which HR analytics platform should I use?”
Asked ChatGPT
“What are the best HR analytics platforms?”
Asked ChatGPT
“What's the best HR analytics platform for people data reporting?”
Searched Google, AI Overview
“hr analytics platform”
Searched Google, AI Overview
“people analytics software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which HR analytics platforms compete with Workday?
Share of searches by month for Culture Amp, Visier, ChartHop, One Model, Workday. The figures are in the table below the chart.
View monthly share of searches table
| Month | Culture Amp | Visier | ChartHop | One Model | Crunchr | PeopleInsight | Workday |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 23% | 5.6% | 4.6% | 2% | 1.6% | 0.41% |
| Nov 2025 | 62.1% | 22.7% | 4.5% | 6.8% | 2% | 1.6% | 0.26% |
| Dec 2025 | 63.5% | 23.2% | 5.6% | 3.8% | 2% | 1.6% | 0.33% |
| Jan 2026 | 67.4% | 20.2% | 6% | 3.2% | 1.8% | 1.1% | 0.23% |
| Feb 2026 | 68.3% | 20.4% | 5% | 2.7% | 2.1% | 1.1% | 0.29% |
| Mar 2026 | 58.9% | 26.3% | 6.4% | 4.2% | 2.3% | 1.5% | 0.38% |
| Apr 2026 | 53.4% | 29.2% | 7.1% | 4.7% | 2.6% | 2.6% | 0.42% |
| May 2026 | 55.2% | 30.2% | 6% | 4% | 2.7% | 1.7% | 0.35% |
| Jun 2026 | 67% | 20% | 6% | 3.2% | 2.2% | 1.4% | 0.28% |
| Jul 2026 | 63.4% | 23.2% | 5.6% | 3.8% | 2% | 1.4% | 0.61% |
| Aug 2026 | 63% | 23% | 6.8% | 3.7% | 2% | 1.1% | 0.26% |
| Sep 2026 | 68.1% | 20.4% | 5% | 3.3% | 1.8% | 1.2% | 0.23% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.1% | 49.5K | +22.2% | +5.1 points | |
| 2, held 2nd | 20.4% | 14.8K | 0% | -2.6 points | |
| 3, held 3rd | 5% | 3.6K | -18.2% | -1.9 points | |
| 4, held 4th | 3.3% | 2.4K | 0% | -0.4 points | |
| 5, held 5th | 1.8% | 1.3K | 0% | -0.2 points | |
| 6, held 6th | 1.2% | 880 | +22.2% | +0.1 points | |
| 7, held 7th | 0.23% | 170 | 0% | 0 points |
68.1%
Held 1st. 49.5K estimated branded searches, +22.2% vs prior month. Share +5.1 points.
2.
Visier20.4%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -2.6 points.
3.
ChartHop5%
Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
3.3%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Crunchr1.8%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.2%
Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share +0.1 points.
7.
Workday0.23%
Held 7th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Workday and its closest rivals
Every comparison with Workday
26 comparisons
- Rippling vs Workday
- ADP Workforce Now vs Workday
- BambooHR vs Workday
- Personio vs Workday
- HiBob vs Workday
- Namely vs Workday
- Gusto vs Workday
- Anaplan vs Workday
- Oracle Cloud EPM vs Workday
- Planful vs Workday
- Cube vs Workday
- Appical vs Workday
- Click Boarding vs Workday
- Connecteam vs Workday
- Enboarder vs Workday
- Talentech vs Workday
- Trainual vs Workday
- Boardon vs Workday
- ChartHop vs Workday
- Crunchr vs Workday
- Culture Amp vs Workday
- One Model vs Workday
- PeopleInsight vs Workday
- Visier vs Workday
- Deel vs Workday
- Vena vs Workday
How has branded search demand for Workday changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Workday worldwide held steady at 2.3M.
- Across the 12 months ending September 2026, Workday’s share of searches among HR analytics platforms worldwide held steady, from 0.41% to 0.23%.
How did search popularity change for HR analytics platforms worldwide in September 2026?
6 changes
In September 2026, Culture Amp gained share of searches among HR analytics platforms worldwide, from 63% to 68.1%.
In September 2026, Visier lost share of searches among HR analytics platforms worldwide, from 23% to 20.4%.
In September 2026, ChartHop lost share of searches among HR analytics platforms worldwide, from 6.8% to 5%.
Estimated monthly branded searches for Workday worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.
Estimated monthly branded searches for One Model worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
Estimated monthly branded searches for PeopleInsight worldwide fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are Workday’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Workday’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- adaptive planning
- workday
- workday adaptive planning
- workday hcm
- workday onboarding
- workday people analytics
Do you work for Workday? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Workday compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| HR information systems | 1st of 8 | 55.7% | Show ranking |
| Employee onboarding platforms | 8th of 13 | 0.07% | Show ranking |
| Financial planning and analysis platforms | 3rd of 7 | 5.8% | Show ranking |
| HR analytics platforms | 7th of 7 | 0.23% | Shown above |
Is Workday your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.