Personio vs Workday:Which is more popular by branded search?
In August 2026, Personio had more branded searches than Workday among HR information systems worldwide. Personio was estimated to have 138K branded searches compared to Workday’s 6.6K, and held a 27% Share of Search versus Workday’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Personio or Workday?
Compare the systems that hold employee records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Personio, Workday. The figures are in the table below the chart.
View monthly share of search table
| Month | BambooHR | Personio | HiBob | Workday | Namely |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 29.4% | 20.5% | 1.1% | 0.02% |
| Nov 2025 | 45.6% | 31.5% | 21.9% | 1% | 0.01% |
| Dec 2025 | 48.4% | 27.4% | 23.1% | 1.1% | 0.02% |
| Jan 2026 | 48.9% | 29.4% | 20.5% | 1.1% | 0.02% |
| Feb 2026 | 43.4% | 29.7% | 25.1% | 1.7% | 0.02% |
| Mar 2026 | 50.6% | 26.1% | 22% | 1.2% | 0.01% |
| Apr 2026 | 51.8% | 25.3% | 21.4% | 1.5% | 0.02% |
| May 2026 | 48.3% | 27.1% | 23% | 1.6% | 0.01% |
| Jun 2026 | 46.9% | 27.9% | 23.6% | 1.6% | 0.01% |
| Jul 2026 | 47.3% | 27.7% | 23.4% | 1.6% | 0.01% |
| Aug 2026 | 48.8% | 27% | 22.9% | 1.3% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Personio and Workday comparison changed over the last 12 months?
3 findings
- Personio was ahead of Workday in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR information systems worldwide moved from 29.4% to 27%, and its estimated monthly branded searches moved from 169K to 138K.
- Across the 11 months ending August 2026, Workday’s estimated Share of Search among HR information systems worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for HR information systems worldwide in August 2026?
1 change
In August 2026, Personio lost estimated Share of Search among HR information systems worldwide, from 27.7% to 27%.
How each brand is measured
Brandwave collects information about searches that people make online using Personio’s and Workday’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.