How popular isWorkday in search?
In August 2026, there were an estimated 6.6K branded searches for Workday worldwide which held steady over the last 11 months. Workday holds 1.3% estimated Share of Search among HR information systems worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which HR information systems compete with Workday?
Share of Search by month for BambooHR, Personio, HiBob, Workday. The figures are in the table below the chart.
View monthly share of search table
| Month | BambooHR | Personio | HiBob | Workday | Namely |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 29.4% | 20.5% | 1.1% | 0.02% |
| Nov 2025 | 45.6% | 31.5% | 21.9% | 1% | 0.01% |
| Dec 2025 | 48.4% | 27.4% | 23.1% | 1.1% | 0.02% |
| Jan 2026 | 48.9% | 29.4% | 20.5% | 1.1% | 0.02% |
| Feb 2026 | 43.4% | 29.7% | 25.1% | 1.7% | 0.02% |
| Mar 2026 | 50.6% | 26.1% | 22% | 1.2% | 0.01% |
| Apr 2026 | 51.8% | 25.3% | 21.4% | 1.5% | 0.02% |
| May 2026 | 48.3% | 27.1% | 23% | 1.6% | 0.01% |
| Jun 2026 | 46.9% | 27.9% | 23.6% | 1.6% | 0.01% |
| Jul 2026 | 47.3% | 27.7% | 23.4% | 1.6% | 0.01% |
| Aug 2026 | 48.8% | 27% | 22.9% | 1.3% | 0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.8% | 249K | +5% | +1.4 points | |
| 2, held 2nd | 27% | 138K | -0.32% | -0.6 points | |
| 3, held 3rd | 22.9% | 117K | -0.2% | -0.5 points | |
| 4, held 4th | 1.3% | 6.6K | -18.5% | -0.3 points | |
| 5, held 5th | 0.01% | 70 | 0% | 0 points |
1.
BambooHR
48.8%
Held 1st. 249K estimated branded searches, +5% vs prior month. Share +1.4 points.
2.
Personio27%
Held 2nd. 138K estimated branded searches, -0.32% vs prior month. Share -0.6 points.
3.
HiBob
22.9%
Held 3rd. 117K estimated branded searches, -0.2% vs prior month. Share -0.5 points.
4.
Workday
1.3%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
5.
Namely0.01%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Workday and its closest rivals
How has branded search demand for Workday changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Workday worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Workday’s estimated Share of Search among HR information systems worldwide held steady, from 1.1% to 1.3%.
How did search popularity change for HR information systems worldwide in August 2026?
3 changes
In August 2026, BambooHR gained estimated Share of Search among HR information systems worldwide, from 47.3% to 48.8%.
In August 2026, Personio lost estimated Share of Search among HR information systems worldwide, from 27.7% to 27%.
Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
Where does Workday compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Revenue recognition software | 5th of 6 | 0.4% | Show ranking |
| HR information systems | 4th of 5 | 1.3% | Shown above |
How is Workday measured?
Brandwave collects information about searches that people make online using Workday’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- workday hcm
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Is Workday your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.