Brandwave

Planful vs Workday:Which is more popular?

In September 2026, Planful and Workday were level in searches among financial planning and analysis platforms worldwide, with an estimated 5.4K versus 5.5K branded searches, at 5.7% and 5.8% of the total. When we asked ChatGPT and Google AI Overviews about financial planning and analysis platforms, Planful and Workday each appeared in three of the five answers. Workday was mentioned before Planful in every answer.

Among financial planning and analysis platforms worldwide in September 2026

Who do people search for more?

Workday and Planful are searched for about as often as each other.

Workday 5.5K searchesPlanful 5.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Planful in 3 of 5Workday in 3 of 5

Who does AI recommend more?

Workday, named ahead of Planful in every answer

Workday first in 3Planful never first

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Top financial planning and analysis platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Planful and Workday were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Workday was listed before Planful in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Workday1st
  2. Pigment2nd
  3. Anaplan3rd
  4. Planful4th
  5. Oracle Cloud EPM5th
  6. Vena6th
  7. Cube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anaplan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workday3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planful3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pigment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oracle Cloud EPM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vena2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about financial planning and analysis platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Planful or Workday more popular in search?

This chart shows how often people search Google for Planful and Workday by name. Each line represents a brand's share of searches for all seven financial planning and analysis platforms we track, month by month, from English-language searches worldwide.

Planful and Workday among financial planning and analysis platforms worldwide, by month

Share of searches by month for Workday, Planful. The figures are in the table below the chart.

View monthly share of searches table
MonthAnaplanOracle Cloud EPMWorkdayPlanfulCubeVenaPigment
Oct 202570.9%9.3%8%9.5%2.3%0.09%0%
Nov 202571.3%9.7%7.1%9.6%2.2%0.12%0%
Dec 202573.3%9.9%6.3%8%2.3%0.1%0.02%
Jan 202673.3%9.9%6.7%8%1.9%0.12%0.02%
Feb 202673.7%10%7.8%6.6%1.9%0.12%<0.01%
Mar 202672.2%10.2%7.6%7.9%1.9%0.11%0.04%
Apr 202674%10.5%6.8%6.6%1.9%0.12%0.02%
May 202673.7%11%6.7%6.6%1.9%0.16%0.01%
Jun 202675.8%10.4%6.5%5.5%1.6%0.12%0.01%
Jul 202671.9%13.1%6.5%6.4%1.9%0.12%0.02%
Aug 202673.7%11%6.7%6.6%1.9%0.1%0.01%
Sep 202678%8.6%5.8%5.7%1.7%0.12%0.02%

How has the Planful and Workday comparison changed over the last 12 months?

3 findings

How did search popularity change for financial planning and analysis platforms worldwide in September 2026?

2 changes
  1. In September 2026, Workday lost share of searches among financial planning and analysis platforms worldwide, from 6.7% to 5.8%.

  2. In September 2026, Planful lost share of searches among financial planning and analysis platforms worldwide, from 6.6% to 5.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Planful’s and Workday’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Planful

1 branded search term

  • planful

Workday

2 branded search terms

  • adaptive planning
  • workday adaptive planning

How the Brand Demand Index is measured

Other head-to-heads among financial planning and analysis platforms

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