Brandwave

How popular isWorkday?

In September 2026, people searched for Workday by name about 2.3 million times worldwide, about the same as the previous year. These searches made up 5.8% of all global financial planning and analysis platform searches, placing Workday third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about financial planning and analysis platforms, Workday appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Workday is the third most searched of 7 competitors and the most recommended in AI answers.

  1. AnaplanShare of searches 78%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Oracle Cloud EPMShare of searches 8.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. WorkdayShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. PlanfulShare of searches 5.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. CubeShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top financial planning and analysis platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Workday was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Workday is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Workday1st
  2. Pigment2nd
  3. Anaplan3rd
  4. Planful4th
  5. Oracle Cloud EPM5th
  6. Vena6th
  7. Cube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anaplan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workday3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planful3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pigment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oracle Cloud EPM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vena2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about financial planning and analysis platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which financial planning and analysis platforms compete with Workday?

Workday against financial planning and analysis platforms worldwide, by month

Share of searches by month for Anaplan, Oracle Cloud EPM, Workday, Planful. The figures are in the table below the chart.

View monthly share of searches table
MonthAnaplanOracle Cloud EPMWorkdayPlanfulCubeVenaPigment
Oct 202570.9%9.3%8%9.5%2.3%0.09%0%
Nov 202571.3%9.7%7.1%9.6%2.2%0.12%0%
Dec 202573.3%9.9%6.3%8%2.3%0.1%0.02%
Jan 202673.3%9.9%6.7%8%1.9%0.12%0.02%
Feb 202673.7%10%7.8%6.6%1.9%0.12%<0.01%
Mar 202672.2%10.2%7.6%7.9%1.9%0.11%0.04%
Apr 202674%10.5%6.8%6.6%1.9%0.12%0.02%
May 202673.7%11%6.7%6.6%1.9%0.16%0.01%
Jun 202675.8%10.4%6.5%5.5%1.6%0.12%0.01%
Jul 202671.9%13.1%6.5%6.4%1.9%0.12%0.02%
Aug 202673.7%11%6.7%6.6%1.9%0.1%0.01%
Sep 202678%8.6%5.8%5.7%1.7%0.12%0.02%

  1. 1.Anaplan

    78%

    Held 1st. 74K estimated branded searches, +22.3% vs prior month. Share +4.3 points.

  2. 2.Oracle Cloud EPM

    8.6%

    Held 2nd. 8.2K estimated branded searches, -8.9% vs prior month. Share -2.3 points.

  3. 3.Workday

    5.8%

    Held 3rd. 5.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Planful

    5.7%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Cube

    1.7%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Vena

    0.12%

    Held 6th. 110 estimated branded searches, +37.5% vs prior month. Share 0 points.

  7. 7.Pigment

    0.02%

    Held 7th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between Workday and its closest rivals

Every comparison with Workday

26 comparisons

How has branded search demand for Workday changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Workday worldwide held steady at 2.3M.
  • Across the 12 months ending September 2026, Workday’s share of searches among financial planning and analysis platforms worldwide decreased from 8% to 5.8%.
  • Across the 12 months ending September 2026, Workday rose from 4th to 3rd among financial planning and analysis platforms worldwide.

How did search popularity change for financial planning and analysis platforms worldwide in September 2026?

6 changes

  1. In September 2026, Anaplan gained share of searches among financial planning and analysis platforms worldwide, from 73.7% to 78%.

  2. In September 2026, Oracle Cloud EPM lost share of searches among financial planning and analysis platforms worldwide, from 11% to 8.6%.

  3. In September 2026, Workday lost share of searches among financial planning and analysis platforms worldwide, from 6.7% to 5.8%.

  4. In September 2026, Planful lost share of searches among financial planning and analysis platforms worldwide, from 6.6% to 5.7%.

  5. Estimated monthly branded searches for Vena worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  6. Estimated monthly branded searches for Cube worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

How are Workday’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Workday’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adaptive planning
  • workday
  • workday adaptive planning
  • workday hcm
  • workday onboarding
  • workday people analytics

Do you work for Workday? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Workday compete?

Workday is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
HR information systems1st of 855.7%Show ranking
Employee onboarding platforms8th of 130.07%Show ranking
Financial planning and analysis platforms3rd of 75.8%Shown above
HR analytics platforms7th of 70.23%Show ranking
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