Brandwave

HR information systems:Which brands are most popular in search?

In August 2026, BambooHR was the most searched among HR information systems worldwide, with an estimated 249K branded searches and 48.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BambooHR48.8%
  2. Personio27%
  3. HiBob22.9%
  4. Workday1.3%
  5. Namely0.01%

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Share of SearchLeaderboard

Compare the systems that hold employee records. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among HR information systems worldwide, by month

Share of Search by month for BambooHR, Personio, HiBob. The figures are in the table below the chart.

View monthly share of search table
MonthBambooHRPersonioHiBobWorkdayNamely
Oct 202548.9%29.4%20.5%1.1%0.02%
Nov 202545.6%31.5%21.9%1%0.01%
Dec 202548.4%27.4%23.1%1.1%0.02%
Jan 202648.9%29.4%20.5%1.1%0.02%
Feb 202643.4%29.7%25.1%1.7%0.02%
Mar 202650.6%26.1%22%1.2%0.01%
Apr 202651.8%25.3%21.4%1.5%0.02%
May 202648.3%27.1%23%1.6%0.01%
Jun 202646.9%27.9%23.6%1.6%0.01%
Jul 202647.3%27.7%23.4%1.6%0.01%
Aug 202648.8%27%22.9%1.3%0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.BambooHR

    48.8%

    Held 1st. 249K estimated branded searches, +5% vs prior month. Share +1.4 points.

  2. 2.Personio

    27%

    Held 2nd. 138K estimated branded searches, -0.32% vs prior month. Share -0.6 points.

  3. 3.HiBob

    22.9%

    Held 3rd. 117K estimated branded searches, -0.2% vs prior month. Share -0.5 points.

  4. 4.Workday

    1.3%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  5. 5.Namely

    0.01%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among HR information systems worldwide?

In August 2026, BambooHR was the most searched among HR information systems worldwide, with an estimated 249K branded searches and 48.8% estimated Share of Search within this set. Personio is in 2nd place, 21.7 percentage points behind at 27% Share of Search.

Global HR information systems, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BambooHR48.9% → 48.8%51.8%Apr 202643.4%Feb 20261st
Personio29.4% → 27%31.5%Nov 202525.3%Apr 20262nd
HiBob20.5% → 22.9%25.1%Feb 202620.5%Jan 20263rd
Workday1.1% → 1.3%1.7%Feb 20261%Nov 20254th
Namely0.02% → 0.01%0.02%Feb 20260.01%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR information systems worldwide decreased from 29.4% to 27%.
  • Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR information systems worldwide increased from 20.5% to 22.9%.
  • Across the 11 months ending August 2026, BambooHR’s estimated Share of Search among HR information systems worldwide peaked at 51.8% in April 2026 and was lowest at 43.4% in February 2026.
  • Across the 11 months ending August 2026, Personio’s estimated Share of Search among HR information systems worldwide peaked at 31.5% in November 2025 and was lowest at 25.3% in April 2026.
  • Across the 11 months ending August 2026, HiBob’s estimated Share of Search among HR information systems worldwide peaked at 25.1% in February 2026 and was lowest at 20.5% in January 2026.
  • Across the 11 months ending August 2026, BambooHR, Workday and Namely held steady: their estimated Share of Search among HR information systems worldwide each moved less than 0.5 percentage points.

How did search popularity change for HR information systems worldwide in August 2026?

  1. In August 2026, BambooHR gained estimated Share of Search among HR information systems worldwide, from 47.3% to 48.8%.

  2. In August 2026, Personio lost estimated Share of Search among HR information systems worldwide, from 27.7% to 27%.

  3. Estimated monthly branded searches for Namely worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

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