Brandwave

ADP Workforce Now vs BambooHR:Which is more popular?

In September 2026, ADP Workforce Now had more branded searches than BambooHR among HR information systems worldwide. ADP Workforce Now had about 550,000 branded searches, while BambooHR had 280,000. ADP Workforce Now made up 13.6% of all HR information system searches we track, and BambooHR accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about HR information systems, BambooHR appeared in four of the five answers and ADP Workforce Now in three. BambooHR was mentioned before ADP Workforce Now in every answer.

Among HR information systems worldwide in September 2026

Who do people search for more?

ADP Workforce Now, about 2 searches for every 1 for BambooHR

ADP Workforce Now 550K searchesBambooHR 280K searches

Who does AI mention more?

BambooHR, mentioned in 4 of 5 answers, ADP Workforce Now in 3

BambooHR in 4 of 5ADP Workforce Now in 3 of 5

Who does AI recommend more?

BambooHR, named ahead of ADP Workforce Now in every answer

BambooHR first in 4ADP Workforce Now never first

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Top HR information systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BambooHR was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ADP Workforce Now was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BambooHR was listed before ADP Workforce Now in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Rippling2nd
  3. Gusto3rd
  4. ADP Workforce Now4th
  5. HiBob5th
  6. Workday6th
  7. Personio–
  8. Namely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gusto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADP Workforce Now3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Personio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR information systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ADP Workforce Now or BambooHR more popular in search?

This chart shows how often people search Google for ADP Workforce Now and BambooHR by name. Each line represents a brand's share of searches for all eight HR information systems we track, month by month, from English-language searches worldwide.

ADP Workforce Now and BambooHR among HR information systems worldwide, by month

Share of searches by month for ADP Workforce Now, BambooHR. The figures are in the table below the chart.

View monthly share of searches table
MonthWorkdayRipplingADP Workforce NowBambooHRPersonioHiBobNamelyGusto
Oct 202558%11.9%14.2%7.2%4.4%3%1%0.21%
Nov 202555.1%11.4%16.5%7.3%5%3.5%1%0.24%
Dec 202554.2%13.7%16.3%7.2%4.1%3.4%0.98%0.2%
Jan 202656.1%11.6%16.8%7%4.2%2.9%1%0.41%
Feb 202659.7%12.4%14.6%5.4%3.7%3.1%0.72%0.43%
Mar 202656.9%11.8%13.9%8.3%4.3%3.6%0.69%0.5%
Apr 202658.5%12.1%14.3%7.3%3.6%3%0.71%0.43%
May 202655.6%11.6%16.6%7.4%4.2%3.5%0.67%0.34%
Jun 202657.7%11.9%14.1%7.2%4.3%3.6%0.85%0.29%
Jul 202659.4%12.3%14.5%6.2%3.7%3.1%0.59%0.24%
Aug 202659.1%12.2%14.5%6.5%3.6%3.1%0.87%0.24%
Sep 202655.7%14%13.6%6.9%4.2%3.5%1.8%0.2%

How has the ADP Workforce Now and BambooHR comparison changed over the last 12 months?

3 findings

How did search popularity change for HR information systems worldwide in September 2026?

2 changes
  1. In September 2026, Rippling overtook ADP Workforce Now to rank 2nd among HR information systems worldwide, with 14% of the searches.

  2. In September 2026, ADP Workforce Now lost share of searches among HR information systems worldwide, from 14.5% to 13.6%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using ADP Workforce Now’s and BambooHR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ADP Workforce Now

1 branded search term

  • adp workforce now

BambooHR

16 branded search terms

  • bamboo hr
  • bamboo hr app
  • bamboo hr payroll
  • bamboo hr software
  • bamboo hr system
  • BambooHR
  • bamboohr app
  • bamboohr applicant tracking
  • bamboohr applicant tracking system
  • bamboohr hris
  • bamboohr integrations
  • bamboohr payroll
  • bamboohr performance management
  • bamboohrcom
  • hris bamboo
  • performance management bamboohr

How the Brand Demand Index is measured

Other head-to-heads among HR information systems

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