Brandwave

How popular isADP Workforce Now?

In September 2026, people searched for ADP Workforce Now by name about 550,000 times worldwide, about the same as the previous year. These searches made up 13.6% of all global HR information system searches, placing ADP Workforce Now third out of eight systems. When we asked both ChatGPT and Google AI Overviews about HR information systems, ADP Workforce Now appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

ADP Workforce Now is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. WorkdayShare of searches 55.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. RipplingShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ADP Workforce NowShare of searches 13.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. BambooHRShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. PersonioShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top HR information systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ADP Workforce Now was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ADP Workforce Now is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Rippling2nd
  3. Gusto3rd
  4. ADP Workforce Now4th
  5. HiBob5th
  6. Workday6th
  7. Personio–
  8. Namely–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BambooHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gusto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ADP Workforce Now3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Personio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Namely0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR information systems

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which HR information systems compete with ADP Workforce Now?

ADP Workforce Now against HR information systems worldwide, by month

Share of searches by month for Workday, Rippling, ADP Workforce Now, BambooHR, Personio, HiBob. The figures are in the table below the chart.

View monthly share of searches table
MonthWorkdayRipplingADP Workforce NowBambooHRPersonioHiBobNamelyGusto
Oct 202558%11.9%14.2%7.2%4.4%3%1%0.21%
Nov 202555.1%11.4%16.5%7.3%5%3.5%1%0.24%
Dec 202554.2%13.7%16.3%7.2%4.1%3.4%0.98%0.2%
Jan 202656.1%11.6%16.8%7%4.2%2.9%1%0.41%
Feb 202659.7%12.4%14.6%5.4%3.7%3.1%0.72%0.43%
Mar 202656.9%11.8%13.9%8.3%4.3%3.6%0.69%0.5%
Apr 202658.5%12.1%14.3%7.3%3.6%3%0.71%0.43%
May 202655.6%11.6%16.6%7.4%4.2%3.5%0.67%0.34%
Jun 202657.7%11.9%14.1%7.2%4.3%3.6%0.85%0.29%
Jul 202659.4%12.3%14.5%6.2%3.7%3.1%0.59%0.24%
Aug 202659.1%12.2%14.5%6.5%3.6%3.1%0.87%0.24%
Sep 202655.7%14%13.6%6.9%4.2%3.5%1.8%0.2%

  1. 1.Workday

    55.7%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Rippling

    14%

    Moved from 3rd to 2nd. 566K estimated branded searches, +22.3% vs prior month. Share +1.9 points.

  3. 3.ADP Workforce Now

    13.6%

    Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.BambooHR

    6.9%

    Held 4th. 280K estimated branded searches, +14% vs prior month. Share +0.5 points.

  5. 5.Personio

    4.2%

    Held 5th. 168K estimated branded searches, +22% vs prior month. Share +0.5 points.

  6. 6.HiBob

    3.5%

    Held 6th. 142K estimated branded searches, +21.8% vs prior month. Share +0.5 points.

  7. 7.Namely

    1.8%

    Held 7th. 74.1K estimated branded searches, +123.3% vs prior month. Share +1 points.

  8. 8.Gusto

    0.2%

    Held 8th. 7.9K estimated branded searches, -13.2% vs prior month. Share 0 points.

Compare popularity between ADP Workforce Now and its closest rivals

Every comparison with ADP Workforce Now

15 comparisons

How has branded search demand for ADP Workforce Now changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ADP Workforce Now worldwide held steady at 550K.
  • Across the 12 months ending September 2026, ADP Workforce Now’s share of searches among HR information systems worldwide decreased from 14.2% to 13.6%.
  • Across the 12 months ending September 2026, ADP Workforce Now’s share of searches among HR information systems worldwide peaked at 16.8% in January 2026 and was lowest at 13.6% in September 2026.
  • Across the 12 months ending September 2026, ADP Workforce Now fell from 2nd to 3rd among HR information systems worldwide.

How did search popularity change for HR information systems worldwide in September 2026?

6 changes

  1. In September 2026, Rippling overtook ADP Workforce Now to rank 2nd among HR information systems worldwide, with 14% of the searches.

  2. In September 2026, Namely gained share of searches among HR information systems worldwide, from 0.87% to 1.8%.

  3. In September 2026, Personio gained share of searches among HR information systems worldwide, from 3.6% to 4.2%.

  4. In September 2026, Workday lost share of searches among HR information systems worldwide, from 59.1% to 55.7%.

  5. In September 2026, ADP Workforce Now lost share of searches among HR information systems worldwide, from 14.5% to 13.6%.

  6. Estimated monthly branded searches for HiBob worldwide rose 21.1% over 12 measured months, from 117K to 142K in September 2026.

How are ADP Workforce Now’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using ADP Workforce Now’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adp workforce now

How the Brand Demand Index is measured

Who owns ADP Workforce Now?

ADP Workforce Now is owned by ADP. Brandwave also tracks ADP, owned by the same company, worldwide.

Do you work for ADP Workforce Now? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does ADP Workforce Now compete?

ADP Workforce Now is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
HR information systems3rd of 813.6%Shown above
Benefits administration platforms2nd of 1134%Show ranking
Creator with pink hair and a pink jacket

Is ADP Workforce Now your brand?

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