Brandwave

Benefits administration platforms:Which brands are most popular in search?

In August 2026, Justworks was the most searched among benefits administration platforms worldwide, with an estimated 64.1K branded searches and 58.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Justworks58.6%
  2. WEX30.3%
  3. Businessolver6%
  4. Benefitfocus3.3%
  5. Sequoia1.7%

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Share of SearchLeaderboard

Compare the platforms used to run employee benefits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among benefits administration platforms worldwide, by month

Share of Search by month for Justworks, WEX, Businessolver, Benefitfocus. The figures are in the table below the chart.

View monthly share of search table
MonthJustworksWEXBusinessolverBenefitfocusSequoia
Oct 202551.6%32.7%8%5.3%2.3%
Nov 202549.1%38%5.1%5.1%2.8%
Dec 202546.9%44.7%4%2.7%1.8%
Jan 202646.3%44.1%4.8%2.6%2.1%
Feb 202650.4%39%5.2%3.5%1.9%
Mar 202654.4%34.8%5.7%3.1%2%
Apr 202659.1%30.9%5%2.7%2.2%
May 202657.9%30%6%4%2.2%
Jun 202654.6%34.4%5.6%3.7%1.6%
Jul 202654.8%34.8%5.7%3.1%1.6%
Aug 202658.6%30.3%6%3.3%1.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Justworks

    58.6%

    Held 1st. 64.1K estimated branded searches, +0.27% vs prior month. Share +3.8 points.

  2. 2.WEX

    30.3%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -4.5 points.

  3. 3.Businessolver

    6%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Benefitfocus

    3.3%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Sequoia

    1.7%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among benefits administration platforms worldwide?

In August 2026, Justworks was the most searched among benefits administration platforms worldwide, with an estimated 64.1K branded searches and 58.6% estimated Share of Search within this set. WEX is in 2nd place, 28.3 percentage points behind at 30.3% Share of Search.

Global benefits administration platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Justworks51.6% → 58.6%59.1%Apr 202646.3%Jan 20261st
WEX32.7% → 30.3%44.7%Dec 202530%May 20262nd
Businessolver8% → 6%8%Oct 20254%Dec 20253rd
Benefitfocus5.3% → 3.3%5.3%Oct 20252.6%Jan 20264th
Sequoia2.3% → 1.7%2.8%Nov 20251.6%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Justworks’ estimated Share of Search among benefits administration platforms worldwide increased from 51.6% to 58.6%.
  • Across the 11 months ending August 2026, WEX’s estimated Share of Search among benefits administration platforms worldwide decreased from 32.7% to 30.3%.
  • Across the 11 months ending August 2026, Businessolver’s estimated Share of Search among benefits administration platforms worldwide decreased from 8% to 6%.
  • Across the 11 months ending August 2026, Benefitfocus’ estimated Share of Search among benefits administration platforms worldwide decreased from 5.3% to 3.3%.
  • Across the 11 months ending August 2026, Sequoia’s estimated Share of Search among benefits administration platforms worldwide decreased from 2.3% to 1.7%.
  • Across the 11 months ending August 2026, Justworks’ estimated Share of Search among benefits administration platforms worldwide peaked at 59.1% in April 2026 and was lowest at 46.3% in January 2026.
  • Across the 11 months ending August 2026, WEX’s estimated Share of Search among benefits administration platforms worldwide peaked at 44.7% in December 2025 and was lowest at 30% in May 2026.
  • Across the 11 months ending August 2026, Businessolver’s estimated Share of Search among benefits administration platforms worldwide peaked at 8% in October 2025 and was lowest at 4% in December 2025.
  • Across the 11 months ending August 2026, Benefitfocus’ estimated Share of Search among benefits administration platforms worldwide peaked at 5.3% in October 2025 and was lowest at 2.6% in January 2026.
  • Across the 11 months ending August 2026, Sequoia’s estimated Share of Search among benefits administration platforms worldwide peaked at 2.8% in November 2025 and was lowest at 1.6% in June 2026.

How did search popularity change for benefits administration platforms worldwide in August 2026?

  1. In August 2026, Justworks gained estimated Share of Search among benefits administration platforms worldwide, from 54.8% to 58.6%.

  2. In August 2026, WEX lost estimated Share of Search among benefits administration platforms worldwide, from 34.8% to 30.3%.

  3. Estimated monthly branded searches for Benefitfocus worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Sequoia worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Businessolver worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

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