Brandwave

How popular isWEX in search?

In August 2026, there were an estimated 33.1K branded searches for WEX worldwide which is down 18.3% over the last 11 months. WEX holds 30.3% estimated Share of Search among benefits administration platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Justworks58.6%
  2. WEX30.3%
  3. Businessolver6%
  4. Benefitfocus3.3%
  5. Sequoia1.7%
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Which benefits administration platforms compete with WEX?

WEX against benefits administration platforms worldwide, by month

Share of Search by month for Justworks, WEX, Businessolver, Benefitfocus. The figures are in the table below the chart.

View monthly share of search table
MonthJustworksWEXBusinessolverBenefitfocusSequoia
Oct 202551.6%32.7%8%5.3%2.3%
Nov 202549.1%38%5.1%5.1%2.8%
Dec 202546.9%44.7%4%2.7%1.8%
Jan 202646.3%44.1%4.8%2.6%2.1%
Feb 202650.4%39%5.2%3.5%1.9%
Mar 202654.4%34.8%5.7%3.1%2%
Apr 202659.1%30.9%5%2.7%2.2%
May 202657.9%30%6%4%2.2%
Jun 202654.6%34.4%5.6%3.7%1.6%
Jul 202654.8%34.8%5.7%3.1%1.6%
Aug 202658.6%30.3%6%3.3%1.7%
Sep 2026—————

  1. 1.Justworks

    58.6%

    Held 1st. 64.1K estimated branded searches, +0.27% vs prior month. Share +3.8 points.

  2. 2.WEX

    30.3%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -4.5 points.

  3. 3.Businessolver

    6%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Benefitfocus

    3.3%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Sequoia

    1.7%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between WEX and its closest rivals

How has branded search demand for WEX changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for WEX worldwide fell from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, WEX’s estimated Share of Search among benefits administration platforms worldwide decreased from 32.7% to 30.3%.
  • Across the 11 months ending August 2026, WEX’s estimated Share of Search among benefits administration platforms worldwide peaked at 44.7% in December 2025 and was lowest at 30% in May 2026.

How did search popularity change for benefits administration platforms worldwide in August 2026?

  1. In August 2026, Justworks gained estimated Share of Search among benefits administration platforms worldwide, from 54.8% to 58.6%.

  2. In August 2026, WEX lost estimated Share of Search among benefits administration platforms worldwide, from 34.8% to 30.3%.

  3. Estimated monthly branded searches for Benefitfocus worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Sequoia worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Businessolver worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

How is WEX measured?

Brandwave collects information about searches that people make online using WEX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wex benefits

Do you work for WEX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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