Gusto vs WEX:Which is searched more?
In September 2026, WEX had more branded searches than Gusto among benefits administration platforms worldwide. WEX had about 234,000 branded searches, while Gusto had 43,900. WEX made up 14.5% of all benefits administration platform searches we track, and Gusto accounted for 2.7%. These are worldwide searches for English-language branded terms.
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Is Gusto or WEX more popular in search?
Compare the platforms used to run employee benefits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for WEX, Gusto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rippling | ADP Workforce Now | WEX | Employee Navigator | Justworks | Gusto | bswift | PlanSource | Businessolver | Benefitfocus | Sequoia |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 35.6% | 15.6% | 7.1% | 4% | 3.8% | 1.8% | 0.96% | 0.64% | 0.43% | 0.19% |
| Nov 2025 | 24.6% | 35.7% | 16.3% | 10.7% | 4% | 3.7% | 2.1% | 1.8% | 0.43% | 0.43% | 0.23% |
| Dec 2025 | 28.1% | 33.5% | 18.6% | 10% | 3.8% | 3.2% | 1.4% | 0.74% | 0.33% | 0.22% | 0.15% |
| Jan 2026 | 26.2% | 38% | 18% | 6.2% | 4.3% | 4.3% | 1.3% | 0.83% | 0.46% | 0.25% | 0.2% |
| Feb 2026 | 29.4% | 34.8% | 18.7% | 5.7% | 3.9% | 4.7% | 1.1% | 0.77% | 0.42% | 0.28% | 0.15% |
| Mar 2026 | 28.6% | 33.7% | 18.1% | 6.7% | 4.7% | 5.4% | 1.1% | 0.74% | 0.5% | 0.27% | 0.18% |
| Apr 2026 | 29.3% | 34.6% | 18% | 5.7% | 4.8% | 5.1% | 1.1% | 0.62% | 0.41% | 0.23% | 0.18% |
| May 2026 | 26.2% | 37.7% | 16% | 7.5% | 4.3% | 5.4% | 1.2% | 0.68% | 0.45% | 0.3% | 0.16% |
| Jun 2026 | 30% | 35.6% | 15.6% | 7.1% | 4.1% | 4.9% | 1.2% | 0.64% | 0.43% | 0.28% | 0.12% |
| Jul 2026 | 30.6% | 36.3% | 15.9% | 6% | 4.1% | 4.3% | 1.2% | 0.65% | 0.44% | 0.24% | 0.13% |
| Aug 2026 | 30.5% | 36.3% | 15.4% | 7.3% | 4.1% | 3.8% | 1.2% | 0.65% | 0.44% | 0.24% | 0.13% |
| Sep 2026 | 34.9% | 34% | 14.5% | 6.8% | 4.7% | 2.7% | 1.1% | 0.61% | 0.41% | 0.22% | 0.12% |
How has the Gusto and WEX comparison changed over the last 12 months?
3 findings
- WEX was ahead of Gusto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gusto’s share of searches among benefits administration platforms worldwide moved from 3.8% to 2.7%, and its estimated monthly branded searches moved from 58.6K to 43.9K.
- Across the 12 months ending September 2026, WEX’s share of searches among benefits administration platforms worldwide moved from 15.6% to 14.5%, and its estimated monthly branded searches moved from 242K to 234K.
How did search popularity change for benefits administration platforms worldwide in September 2026?
2 changes
In September 2026, Gusto lost share of searches among benefits administration platforms worldwide, from 3.8% to 2.7%.
In September 2026, WEX lost share of searches among benefits administration platforms worldwide, from 15.4% to 14.5%.
How are branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using Gusto’s and WEX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gusto
26 branded search terms
- gusto accounting software
- gusto app
- gusto benefits
- gusto company
- gusto contractor
- gusto embedded payroll
- gusto for payroll
- gusto international contractors
- gusto pay
- gusto paycheck
- gusto payment
- gusto payroll
- gusto payroll app
- gusto payroll company
- gusto payroll processing
- gusto payroll provider
- gusto payroll services
- gusto payroll software
- gusto payroll solutions
- gusto payroll system
- gusto platform
- gusto software
- gusto time clock
- gusto time tracking
- gusto timetracking
- gusto zen payroll
WEX
2 branded search terms
- wex
- wex benefits
Other head-to-heads among benefits administration platforms
Rippling vs ADP Workforce Now: compare search popularity- Rippling vs WEX: compare search popularity
Rippling vs Employee Navigator: compare search popularity
Rippling vs Justworks: compare search popularity- ADP Workforce Now vs WEX: compare search popularity
- ADP Workforce Now vs Employee Navigator: compare search popularity
Put your own brand in this comparison
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