Sequoia vs WEX:Which is more popular by branded search?
In August 2026, WEX had more branded searches than Sequoia among benefits administration platforms worldwide. WEX was estimated to have 33.1K branded searches compared to Sequoia’s 1.9K, and held a 30.3% Share of Search versus Sequoia’s 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Sequoia or WEX?
Compare the platforms used to run employee benefits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WEX, Sequoia. The figures are in the table below the chart.
View monthly share of search table
| Month | Justworks | WEX | Businessolver | Benefitfocus | Sequoia |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 32.7% | 8% | 5.3% | 2.3% |
| Nov 2025 | 49.1% | 38% | 5.1% | 5.1% | 2.8% |
| Dec 2025 | 46.9% | 44.7% | 4% | 2.7% | 1.8% |
| Jan 2026 | 46.3% | 44.1% | 4.8% | 2.6% | 2.1% |
| Feb 2026 | 50.4% | 39% | 5.2% | 3.5% | 1.9% |
| Mar 2026 | 54.4% | 34.8% | 5.7% | 3.1% | 2% |
| Apr 2026 | 59.1% | 30.9% | 5% | 2.7% | 2.2% |
| May 2026 | 57.9% | 30% | 6% | 4% | 2.2% |
| Jun 2026 | 54.6% | 34.4% | 5.6% | 3.7% | 1.6% |
| Jul 2026 | 54.8% | 34.8% | 5.7% | 3.1% | 1.6% |
| Aug 2026 | 58.6% | 30.3% | 6% | 3.3% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Sequoia and WEX comparison changed over the last 12 months?
3 findings
- WEX was ahead of Sequoia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sequoia’s estimated Share of Search among benefits administration platforms worldwide moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 11 months ending August 2026, WEX’s estimated Share of Search among benefits administration platforms worldwide moved from 32.7% to 30.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for benefits administration platforms worldwide in August 2026?
2 changes
In August 2026, WEX lost estimated Share of Search among benefits administration platforms worldwide, from 34.8% to 30.3%.
Estimated monthly branded searches for Sequoia worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Sequoia’s and WEX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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