Brandwave

How popular isbswift in search?

In September 2026, people searched for bswift by name about 18,100 times worldwide, a 33.2% decrease from the previous year. These searches made up 1.1% of all global benefits administration platform searches, placing bswift seventh out of 11 platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Rippling34.9%
  2. ADP Workforce Now34%
  3. WEX14.5%
  4. Employee Navigator6.8%
  5. Justworks4.7%
  6. Gusto2.7%
  7. bswift1.1%
  8. PlanSource0.61%
  9. Businessolver0.41%
  10. Benefitfocus0.22%
  11. +1 more
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Which benefits administration platforms compete with bswift?

bswift against benefits administration platforms worldwide, by month

Share of searches by month for Rippling, ADP Workforce Now, WEX, Employee Navigator, Justworks, Gusto, bswift. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingADP Workforce NowWEXEmployee NavigatorJustworksGustobswiftPlanSourceBusinessolverBenefitfocusSequoia
Oct 202529.9%35.6%15.6%7.1%4%3.8%1.8%0.96%0.64%0.43%0.19%
Nov 202524.6%35.7%16.3%10.7%4%3.7%2.1%1.8%0.43%0.43%0.23%
Dec 202528.1%33.5%18.6%10%3.8%3.2%1.4%0.74%0.33%0.22%0.15%
Jan 202626.2%38%18%6.2%4.3%4.3%1.3%0.83%0.46%0.25%0.2%
Feb 202629.4%34.8%18.7%5.7%3.9%4.7%1.1%0.77%0.42%0.28%0.15%
Mar 202628.6%33.7%18.1%6.7%4.7%5.4%1.1%0.74%0.5%0.27%0.18%
Apr 202629.3%34.6%18%5.7%4.8%5.1%1.1%0.62%0.41%0.23%0.18%
May 202626.2%37.7%16%7.5%4.3%5.4%1.2%0.68%0.45%0.3%0.16%
Jun 202630%35.6%15.6%7.1%4.1%4.9%1.2%0.64%0.43%0.28%0.12%
Jul 202630.6%36.3%15.9%6%4.1%4.3%1.2%0.65%0.44%0.24%0.13%
Aug 202630.5%36.3%15.4%7.3%4.1%3.8%1.2%0.65%0.44%0.24%0.13%
Sep 202634.9%34%14.5%6.8%4.7%2.7%1.1%0.61%0.41%0.22%0.12%

  1. 1.Rippling

    34.9%

    Moved from 2nd to 1st. 566K estimated branded searches, +22.3% vs prior month. Share +4.4 points.

  2. 2.ADP Workforce Now

    34%

    Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.WEX

    14.5%

    Held 3rd. 234K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Employee Navigator

    6.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Justworks

    4.7%

    Held 5th. 76.3K estimated branded searches, +21.6% vs prior month. Share +0.6 points.

  6. 6.Gusto

    2.7%

    Held 6th. 43.9K estimated branded searches, -24% vs prior month. Share -1.1 points.

  7. 7.bswift

    1.1%

    Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.PlanSource

    0.61%

    Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Businessolver

    0.41%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Benefitfocus

    0.22%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Sequoia

    0.12%

    Held 11th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between bswift and its closest rivals

Every comparison with bswift

10 comparisons

How has branded search demand for bswift changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for bswift worldwide fell from 27.1K to 18.1K.
  • Across the 12 months ending September 2026, bswift’s share of searches among benefits administration platforms worldwide decreased from 1.8% to 1.1%.
  • Across the 12 months ending September 2026, bswift’s share of searches among benefits administration platforms worldwide peaked at 2.1% in November 2025 and was lowest at 1.1% in March 2026.

How did search popularity change for benefits administration platforms worldwide in September 2026?

6 changes

  1. In September 2026, Rippling overtook ADP Workforce Now to become the leader among benefits administration platforms worldwide, with 34.9% of the searches.

  2. In September 2026, Justworks gained share of searches among benefits administration platforms worldwide, from 4.1% to 4.7%.

  3. In September 2026, ADP Workforce Now lost share of searches among benefits administration platforms worldwide, from 36.3% to 34%.

  4. In September 2026, Gusto lost share of searches among benefits administration platforms worldwide, from 3.8% to 2.7%.

  5. In September 2026, WEX lost share of searches among benefits administration platforms worldwide, from 15.4% to 14.5%.

  6. Estimated monthly branded searches for Benefitfocus worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.

How are bswift’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using bswift’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bswift

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How the Brand Demand Index is measured

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