How popular isRippling?
In September 2026, people searched for Rippling by name about 566,000 times worldwide, a 22.2% increase from the previous year. These searches made up 34.9% of all global benefits administration platform searches, placing Rippling first out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about benefits administration platforms, Rippling appeared in four of the five answers and was the most recommended of the 11.
Rippling is the most searched of 11 competitors and the most recommended in AI answers.
RipplingShare of searches 34.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
ADP Workforce NowShare of searches 34%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
WEXShare of searches 14.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Employee NavigatorShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
JustworksShare of searches 4.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top benefits administration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rippling was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rippling is the most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Employee Navigator4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gusto3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
bswift3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PlanSource3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- ADP Workforce Now2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Businessolver2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Benefitfocus2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- WEX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Justworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about benefits administration platforms
5 answers
Asked ChatGPT
“Which benefits administration platform should I use?”
Asked ChatGPT
“What are the best benefits administration platforms?”
Asked ChatGPT
“What's the best benefits administration platform for employee benefits?”
Searched Google, AI Overview
“benefits administration platforms”
Searched Google, AI Overview
“employee benefits software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which benefits administration platforms compete with Rippling?
Share of searches by month for Rippling, ADP Workforce Now, WEX, Employee Navigator, Justworks, Gusto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rippling | ADP Workforce Now | WEX | Employee Navigator | Justworks | Gusto | bswift | PlanSource | Businessolver | Benefitfocus | Sequoia |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 35.6% | 15.6% | 7.1% | 4% | 3.8% | 1.8% | 0.96% | 0.64% | 0.43% | 0.19% |
| Nov 2025 | 24.6% | 35.7% | 16.3% | 10.7% | 4% | 3.7% | 2.1% | 1.8% | 0.43% | 0.43% | 0.23% |
| Dec 2025 | 28.1% | 33.5% | 18.6% | 10% | 3.8% | 3.2% | 1.4% | 0.74% | 0.33% | 0.22% | 0.15% |
| Jan 2026 | 26.2% | 38% | 18% | 6.2% | 4.3% | 4.3% | 1.3% | 0.83% | 0.46% | 0.25% | 0.2% |
| Feb 2026 | 29.4% | 34.8% | 18.7% | 5.7% | 3.9% | 4.7% | 1.1% | 0.77% | 0.42% | 0.28% | 0.15% |
| Mar 2026 | 28.6% | 33.7% | 18.1% | 6.7% | 4.7% | 5.4% | 1.1% | 0.74% | 0.5% | 0.27% | 0.18% |
| Apr 2026 | 29.3% | 34.6% | 18% | 5.7% | 4.8% | 5.1% | 1.1% | 0.62% | 0.41% | 0.23% | 0.18% |
| May 2026 | 26.2% | 37.7% | 16% | 7.5% | 4.3% | 5.4% | 1.2% | 0.68% | 0.45% | 0.3% | 0.16% |
| Jun 2026 | 30% | 35.6% | 15.6% | 7.1% | 4.1% | 4.9% | 1.2% | 0.64% | 0.43% | 0.28% | 0.12% |
| Jul 2026 | 30.6% | 36.3% | 15.9% | 6% | 4.1% | 4.3% | 1.2% | 0.65% | 0.44% | 0.24% | 0.13% |
| Aug 2026 | 30.5% | 36.3% | 15.4% | 7.3% | 4.1% | 3.8% | 1.2% | 0.65% | 0.44% | 0.24% | 0.13% |
| Sep 2026 | 34.9% | 34% | 14.5% | 6.8% | 4.7% | 2.7% | 1.1% | 0.61% | 0.41% | 0.22% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 34.9% | 566K | +22.3% | +4.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34% | 550K | 0% | -2.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.5% | 234K | 0% | -1 points | |
| 4, held 4th | 6.8% | 110K | 0% | -0.5 points | |
| 5, held 5th | 4.7% | 76.3K | +21.6% | +0.6 points | |
| 6, held 6th | 2.7% | 43.9K | -24% | -1.1 points | |
| 7, held 7th | 1.1% | 18.1K | 0% | -0.1 points | |
| 8, held 8th | 0.61% | 9.9K | 0% | 0 points | |
| 9, held 9th | 0.41% | 6.6K | 0% | 0 points | |
| 10, held 10th | 0.22% | 3.6K | 0% | 0 points | |
| 11, held 11th | 0.12% | 1.9K | 0% | 0 points |
1.
Rippling34.9%
Moved from 2nd to 1st. 566K estimated branded searches, +22.3% vs prior month. Share +4.4 points.
34%
Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -2.3 points.
3.
WEX14.5%
Held 3rd. 234K estimated branded searches, 0% vs prior month. Share -1 points.
6.8%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.7%
Held 5th. 76.3K estimated branded searches, +21.6% vs prior month. Share +0.6 points.
6.
Gusto2.7%
Held 6th. 43.9K estimated branded searches, -24% vs prior month. Share -1.1 points.
7.
bswift1.1%
Held 7th. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.61%
Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
0.41%
Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Benefitfocus0.22%
Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Sequoia0.12%
Held 11th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Rippling and its closest rivals
Every comparison with Rippling
35 comparisons
- Rippling vs Workday
- ADP Workforce Now vs Rippling
- Deel vs Rippling
- Rippling vs Zoho People
- BambooHR vs Rippling
- Rippling vs WEX
- Personio vs Rippling
- HiBob vs Rippling
- Connecteam vs Rippling
- Employee Navigator vs Rippling
- ADP vs Rippling
- Justworks vs Rippling
- Namely vs Rippling
- Rippling vs Trainual
- bswift vs Rippling
- Benepass vs Rippling
- Papaya Global vs Rippling
- PlanSource vs Rippling
- Gusto vs Rippling
- Oyster HR vs Rippling
- Businessolver vs Rippling
- Rippling vs Talentech
- Rippling vs Zenefits
- Ben vs Rippling
- Benefitfocus vs Rippling
- Remote vs Rippling
- Espresa vs Rippling
- Multiplier vs Rippling
- Enboarder vs Rippling
- Rippling vs Sequoia
- Appical vs Rippling
- Forma vs Rippling
- Click Boarding vs Rippling
- Boardon vs Rippling
- Compt vs Rippling
How has branded search demand for Rippling changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rippling worldwide rose from 463K to 566K.
- Across the 12 months ending September 2026, Rippling’s share of searches among benefits administration platforms worldwide increased from 29.9% to 34.9%.
- Across the 12 months ending September 2026, Rippling’s share of searches among benefits administration platforms worldwide peaked at 34.9% in September 2026 and was lowest at 24.6% in November 2025.
- Across the 12 months ending September 2026, Rippling rose from 2nd to 1st among benefits administration platforms worldwide.
How did search popularity change for benefits administration platforms worldwide in September 2026?
6 changes
In September 2026, Rippling overtook ADP Workforce Now to become the leader among benefits administration platforms worldwide, with 34.9% of the searches.
In September 2026, Justworks gained share of searches among benefits administration platforms worldwide, from 4.1% to 4.7%.
In September 2026, ADP Workforce Now lost share of searches among benefits administration platforms worldwide, from 36.3% to 34%.
In September 2026, Gusto lost share of searches among benefits administration platforms worldwide, from 3.8% to 2.7%.
In September 2026, WEX lost share of searches among benefits administration platforms worldwide, from 15.4% to 14.5%.
Estimated monthly branded searches for Benefitfocus worldwide fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
How are Rippling’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Rippling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rippling app
- rippling apps
- rippling eor
- rippling it
- rippling onboarding
- rippling peo
- rippling software
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Where does Rippling compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| HR information systems | 2nd of 8 | 14% | Show ranking |
| HR software brands | 1st of 9 | 33.6% | Show ranking |
| Benefits administration platforms | 1st of 11 | 34.9% | Shown above |
| payroll platforms | 1st of 6 | 62.4% | Show ranking |
| Flexible employee benefits platforms | 1st of 8 | 78.4% | Show ranking |
| Employee onboarding platforms | 1st of 13 | 78.8% | Show ranking |
Is Rippling your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.