Brandwave

How popular isRippling?

In September 2026, people searched for Rippling by name about 566,000 times worldwide, a 22.2% increase from the previous year. These searches made up 78.8% of all global employee onboarding platform searches, placing Rippling first out of 13 platforms. When we asked both ChatGPT and Google AI Overviews about employee onboarding platforms, Rippling appeared in three of the five answers and was the second most recommended of the 13.

Search and AI answers in September 2026

Rippling is the most searched of 13 competitors and the second most recommended in AI answers.

  1. RipplingShare of searches 78.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. ConnecteamShare of searches 15.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. TrainualShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  4. TalentechShare of searches 0.76%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. EnboarderShare of searches 0.27%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+8 more

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Top employee onboarding platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rippling was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rippling is the second most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BambooHR1st
  2. Rippling2nd
  3. Gusto3rd
  4. Connecteam4th
  5. Enboarder5th
  6. Deel6th
  7. Workday7th
  8. HiBob8th
  9. Trainual9th
  10. Talentech–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BambooHR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Deel3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Connecteam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Enboarder2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gusto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trainual1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workday1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talentech0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about employee onboarding platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which employee onboarding platforms compete with Rippling?

Rippling against employee onboarding platforms worldwide, by month

Share of searches by month for Rippling, Connecteam, Trainual. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingConnecteamTrainualTalentechEnboarderAppicalClick BoardingWorkdayBoardonBambooHRGustoDeelHiBob
Oct 202574.7%18.2%5.3%0.64%0.39%0.33%0.12%0.1%0.05%0.02%0.03%0.01%0.01%
Nov 202571.7%21.4%5.1%0.72%0.36%0.38%0.11%0.09%0.07%0.02%0.03%0.02%<0.01%
Dec 202576.4%18.6%3.7%0.52%0.32%0.23%0.1%0.05%0.1%0.01%0.02%0.01%<0.01%
Jan 202671.9%21.4%5.1%0.69%0.37%0.27%0.11%0.07%0.05%0.02%0.03%0.01%0.01%
Feb 202675.5%18.3%4.4%0.73%0.4%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Mar 202674.8%18.2%5.3%0.72%0.39%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Apr 202675.5%18.4%4.4%0.71%0.4%0.29%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
May 202671.8%21.3%5.1%0.85%0.36%0.33%0.13%0.09%0.05%0.03%0.03%0.01%<0.01%
Jun 202675.6%18.5%4.4%0.62%0.31%0.29%0.1%0.08%0.03%0.02%0.03%0.01%0.01%
Jul 202675.7%18.5%4.4%0.42%0.31%0.29%0.12%0.08%0.04%0.02%0.03%0.01%0.01%
Aug 202675.4%18.6%4.4%0.73%0.31%0.29%0.1%0.08%0.04%0.02%0.03%0.01%0.01%
Sep 202678.8%15.8%3.8%0.76%0.27%0.25%0.08%0.07%0.04%0.02%0.02%0.02%<0.01%

  1. 1.Rippling

    78.8%

    Held 1st. 566K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  2. 2.Connecteam

    15.8%

    Held 2nd. 114K estimated branded searches, -0.38% vs prior month. Share -2.8 points.

  3. 3.Trainual

    3.8%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Talentech

    0.76%

    Held 4th. 5.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Enboarder

    0.27%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Appical

    0.25%

    Held 6th. 1.8K estimated branded searches, +3.4% vs prior month. Share 0 points.

  7. 7.Click Boarding

    0.08%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Workday

    0.07%

    Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Boardon

    0.04%

    Held 9th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.BambooHR

    0.02%

    Moved from 11th to 10th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

  11. 11.Gusto

    0.02%

    Moved from 10th to 11th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Deel

    0.02%

    Held 12th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

  13. 13.HiBob

    <0.01%

    Held 13th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Rippling and its closest rivals

Every comparison with Rippling

35 comparisons

How has branded search demand for Rippling changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rippling worldwide rose from 463K to 566K.
  • Across the 12 months ending September 2026, Rippling’s share of searches among employee onboarding platforms worldwide increased from 74.7% to 78.8%.
  • Across the 12 months ending September 2026, Rippling’s share of searches among employee onboarding platforms worldwide peaked at 78.8% in September 2026 and was lowest at 71.7% in November 2025.

How did search popularity change for employee onboarding platforms worldwide in September 2026?

6 changes

  1. In September 2026, Rippling gained share of searches among employee onboarding platforms worldwide, from 75.4% to 78.8%.

  2. In September 2026, Connecteam lost share of searches among employee onboarding platforms worldwide, from 18.6% to 15.8%.

  3. In September 2026, Trainual lost share of searches among employee onboarding platforms worldwide, from 4.4% to 3.8%.

  4. In September 2026, BambooHR rose from 11th to 10th among employee onboarding platforms worldwide.

  5. In September 2026, Gusto fell from 10th to 11th among employee onboarding platforms worldwide.

  6. Estimated monthly branded searches for Deel worldwide rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

How are Rippling’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Rippling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rippling app
  • rippling apps
  • rippling eor
  • rippling it
  • rippling onboarding
  • rippling peo
  • rippling software

Do you work for Rippling? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rippling compete?

Rippling is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
HR information systems2nd of 814%Show ranking
HR software brands1st of 933.6%Show ranking
Benefits administration platforms1st of 1134.9%Show ranking
payroll platforms1st of 662.4%Show ranking
Flexible employee benefits platforms1st of 878.4%Show ranking
Employee onboarding platforms1st of 1378.8%Shown above
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