Brandwave

How popular isRippling?

In September 2026, people searched for Rippling by name about 566,000 times worldwide, a 22.2% increase from the previous year. These searches made up 78.4% of all global flexible employee benefits platform searches, placing Rippling first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about flexible employee benefits platforms, Rippling appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Rippling is the most searched of 8 competitors and the most recommended in AI answers.

  1. RipplingShare of searches 78.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Employee NavigatorShare of searches 15.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. GustoShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. BenepassShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. BenShare of searches 0.53%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+3 more

Rippling website (opens in a new tab)

Follow Rippling and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top flexible employee benefits platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rippling appeared in all five answers. Rippling is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rippling1st
  2. Gusto2nd
  3. Employee Navigator3rd
  4. Benepass4th
  5. Forma5th
  6. Compt6th
  7. Ben7th
  8. Espresa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rippling5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employee Navigator4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gusto3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Benepass2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ben1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Forma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Compt1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Espresa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flexible employee benefits platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which flexible employee benefits platforms compete with Rippling?

Rippling against flexible employee benefits platforms worldwide, by month

Share of searches by month for Rippling, Employee Navigator, Gusto, Benepass. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingEmployee NavigatorGustoBenepassBenEspresaFormaCompt
Oct 202574.6%17.7%4.6%1.6%0.71%0.59%0.17%<0.01%
Nov 202563.8%27.8%4.8%2%0.74%0.62%0.25%<0.01%
Dec 202567.7%24.2%4.2%2.7%0.62%0.45%0.3%<0.01%
Jan 202672.4%17.1%5.4%3.5%0.71%0.58%0.27%0.01%
Feb 202676.2%14.8%4.7%3%0.69%0.41%0.22%<0.01%
Mar 202672.9%17.2%5.4%2.8%1%0.47%0.2%0.01%
Apr 202675.4%14.6%5.6%2.9%0.83%0.4%0.24%0.01%
May 202669.5%19.9%6.2%2.7%0.9%0.54%0.2%<0.01%
Jun 202673.5%17.5%5.5%2.4%0.65%0.39%0.17%<0.01%
Jul 202676.7%15%4.6%2.5%0.62%0.41%0.16%<0.01%
Aug 202674.3%17.7%4.5%2.4%0.59%0.4%0.16%<0.01%
Sep 202678.4%15.2%3.3%2.1%0.53%0.42%0.14%0.01%

  1. 1.Rippling

    78.4%

    Held 1st. 566K estimated branded searches, +22.3% vs prior month. Share +4.1 points.

  2. 2.Employee Navigator

    15.2%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Gusto

    3.3%

    Held 3rd. 23.5K estimated branded searches, -16.4% vs prior month. Share -1.3 points.

  4. 4.Benepass

    2.1%

    Held 4th. 14.9K estimated branded searches, -0.07% vs prior month. Share -0.3 points.

  5. 5.Ben

    0.53%

    Held 5th. 3.8K estimated branded searches, +4.1% vs prior month. Share -0.1 points.

  6. 6.Espresa

    0.42%

    Held 6th. 3K estimated branded searches, +21.5% vs prior month. Share 0 points.

  7. 7.Forma

    0.14%

    Held 7th. 980 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Compt

    0.01%

    Held 8th. 90 estimated branded searches, +125% vs prior month. Share 0 points.

Compare popularity between Rippling and its closest rivals

Every comparison with Rippling

35 comparisons

How has branded search demand for Rippling changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rippling worldwide rose from 463K to 566K.
  • Across the 12 months ending September 2026, Rippling’s share of searches among flexible employee benefits platforms worldwide increased from 74.6% to 78.4%.
  • Across the 12 months ending September 2026, Rippling’s share of searches among flexible employee benefits platforms worldwide peaked at 78.4% in September 2026 and was lowest at 63.8% in November 2025.

How did search popularity change for flexible employee benefits platforms worldwide in September 2026?

6 changes

  1. In September 2026, Rippling gained share of searches among flexible employee benefits platforms worldwide, from 74.3% to 78.4%.

  2. In September 2026, Employee Navigator lost share of searches among flexible employee benefits platforms worldwide, from 17.7% to 15.2%.

  3. In September 2026, Gusto lost share of searches among flexible employee benefits platforms worldwide, from 4.5% to 3.3%.

  4. Estimated monthly branded searches for Compt worldwide rose 125% over 12 measured months, from 40 to 90 in September 2026.

  5. Estimated monthly branded searches for Benepass worldwide rose 49.5% over 12 measured months, from 9.9K to 14.9K in September 2026.

  6. Estimated monthly branded searches for Espresa worldwide fell 18.7% over 12 measured months, from 3.7K to 3K in September 2026.

How are Rippling’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Rippling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rippling app
  • rippling apps
  • rippling eor
  • rippling it
  • rippling onboarding
  • rippling peo
  • rippling software

Do you work for Rippling? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rippling compete?

Rippling is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
HR information systems2nd of 814%Show ranking
HR software brands1st of 933.6%Show ranking
Benefits administration platforms1st of 1134.9%Show ranking
payroll platforms1st of 662.4%Show ranking
Flexible employee benefits platforms1st of 878.4%Shown above
Employee onboarding platforms1st of 1378.8%Show ranking
Creator with pink hair and a pink jacket

Is Rippling your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free