BambooHR vs Rippling:Which is more popular by branded search?
In August 2026, Rippling had more branded searches than BambooHR among HR and payroll software for small and midsize businesses worldwide. Rippling was estimated to have 497K branded searches compared to BambooHR’s 249K, and held a 22.1% Share of Search versus BambooHR’s 11.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow BambooHR vs Rippling and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BambooHR or Rippling?
Compare HR, payroll, and people-management software sold to small and midsize businesses, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rippling, BambooHR. The figures are in the table below the chart.
View monthly share of search table
| Month | Paychex | Rippling | BambooHR | RUN Powered by ADP | Personio | HiBob | Gusto | Justworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 23.8% | 11.2% | 7.9% | 6.7% | 4.7% | 3.1% | 2.5% |
| Nov 2025 | 37.9% | 22.6% | 11.3% | 8.6% | 7.8% | 5.4% | 3.4% | 2.9% |
| Dec 2025 | 41.4% | 22.8% | 10.1% | 9.4% | 5.7% | 4.8% | 3.1% | 2.6% |
| Jan 2026 | 44.4% | 20.2% | 10.2% | 8.3% | 6.1% | 4.3% | 3.7% | 2.8% |
| Feb 2026 | 42.4% | 23.5% | 8.6% | 8% | 5.9% | 5% | 4% | 2.7% |
| Mar 2026 | 36.6% | 21.5% | 13% | 9.1% | 6.7% | 5.7% | 4.4% | 3.1% |
| Apr 2026 | 39.1% | 21.9% | 12% | 8.5% | 5.9% | 5% | 4.3% | 3.3% |
| May 2026 | 39.1% | 20.2% | 11.7% | 8.9% | 6.6% | 5.6% | 4.8% | 3% |
| Jun 2026 | 38.8% | 21% | 11.9% | 8.4% | 7.1% | 6% | 4.1% | 2.7% |
| Jul 2026 | 40.8% | 21.8% | 10.5% | 9.1% | 6.1% | 5.2% | 3.7% | 2.8% |
| Aug 2026 | 40.9% | 22.1% | 11.1% | 8.4% | 6.1% | 5.2% | 3.4% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the BambooHR and Rippling comparison changed over the last 12 months?
3 findings
- Rippling was ahead of BambooHR in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BambooHR’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 11.2% to 11.1%, and its estimated monthly branded searches moved from 281K to 249K.
- Across the 11 months ending August 2026, Rippling’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide moved from 23.8% to 22.1%, and its estimated monthly branded searches moved from 599K to 497K.
How did search popularity change for HR and payroll software for small and midsize businesses worldwide in August 2026?
2 changes
In August 2026, BambooHR gained estimated Share of Search among HR and payroll software for small and midsize businesses worldwide, from 10.5% to 11.1%.
Rippling’s estimated Share of Search among HR and payroll software for small and midsize businesses worldwide has gained ground for 3 months in a row, from 20.2% to 22.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BambooHR’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BambooHR
21 branded search terms
- bamboo hr
- bamboo hr app
- bamboo hr com
- bamboo hr cost
- bamboo hr payroll
- bamboo hr pricing
- bamboo hr software
- bamboo hr system
- BambooHR
- bamboohr app
- bamboohr applicant tracking
- bamboohr applicant tracking system
- bamboohr cost
- bamboohr hris
- bamboohr integrations
- bamboohr payroll
- bamboohr performance management
- bamboohr pricing
- bamboohrcom
- hris bamboo
- performance management bamboohr
Rippling
14 branded search terms
- Rippling
- rippling app
- rippling apps
- rippling com
- rippling eor
- rippling hr
- rippling hr pricing
- rippling hr software
- rippling it
- rippling payroll
- rippling peo
- rippling pricing
- rippling software
- rippling.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.