Brandwave

Payroll platforms:Which brands are most popular in search?

In August 2026, Deel was the most searched among payroll platforms worldwide, with an estimated 323K branded searches and 86.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Deel86.1%
  2. Remote8.3%
  3. Papaya Global2.9%
  4. Oyster HR2%
  5. Multiplier0.58%

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Share of SearchLeaderboard

Compare services and tools used to run payroll across multiple countries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among payroll platforms worldwide, by month

Share of Search by month for Deel, Remote, Papaya Global, Oyster HR. The figures are in the table below the chart.

View monthly share of search table
MonthDeelRemotePapaya GlobalOyster HRMultiplier
Oct 202582.9%11.4%3%2.1%0.64%
Nov 202584.7%9.7%3%2.1%0.56%
Dec 202586.7%8.1%2.5%2.1%0.51%
Jan 202685.5%8.2%3.6%2.1%0.57%
Feb 202687.1%7.1%3.2%2.1%0.59%
Mar 202685.7%8.2%3%2.4%0.6%
Apr 202686.1%8.2%3%2.1%0.57%
May 202690.2%5.9%2.1%1.4%0.36%
Jun 202686.7%7.3%3%2.4%0.57%
Jul 202686.8%7.2%3%2.4%0.54%
Aug 202686.1%8.3%2.9%2%0.58%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Deel

    86.1%

    held 1st · 323K estimated branded searches · +0.86% vs prior month · -0.7 points

  2. 2.Remote

    8.3%

    held 2nd · 31.1K estimated branded searches · +17% vs prior month · +1.1 points

  3. 3.Papaya Global

    2.9%

    held 3rd · 11K estimated branded searches · -0.99% vs prior month · -0.1 points

  4. 4.Oyster HR

    2%

    held 4th · 7.7K estimated branded searches · -14.7% vs prior month · -0.4 points

  5. 5.Multiplier

    0.58%

    held 5th · 2.2K estimated branded searches · +10.1% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among payroll platforms worldwide?

In August 2026, Deel was the most searched among payroll platforms worldwide, with an estimated 323K branded searches and 86.1% estimated Share of Search within this set. Remote is in 2nd place, 77.8 percentage points behind at 8.3% Share of Search.

Global payroll platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Deel82.9% → 86.1%90.2%May 202682.9%Oct 20251st
Remote11.4% → 8.3%11.4%Oct 20255.9%May 20262nd
Papaya Global3% → 2.9%3.6%Jan 20262.1%May 20263rd
Oyster HR2.1% → 2%2.4%Jul 20261.4%May 20264th
Multiplier0.64% → 0.58%0.64%Oct 20250.36%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll platforms worldwide increased from 82.9% to 86.1%.
  • Across the 11 months ending August 2026, Remote’s estimated Share of Search among payroll platforms worldwide decreased from 11.4% to 8.3%.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll platforms worldwide peaked at 90.2% in May 2026 and was lowest at 82.9% in October 2025.
  • Across the 11 months ending August 2026, Remote’s estimated Share of Search among payroll platforms worldwide peaked at 11.4% in October 2025 and was lowest at 5.9% in May 2026.
  • Across the 11 months ending August 2026, Papaya Global’s estimated Share of Search among payroll platforms worldwide peaked at 3.6% in January 2026 and was lowest at 2.1% in May 2026.
  • Across the 11 months ending August 2026, Papaya Global, Oyster HR and Multiplier held steady: their estimated Share of Search among payroll platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for payroll platforms worldwide in August 2026?

  1. In August 2026, Remote gained estimated Share of Search among payroll platforms worldwide, from 7.2% to 8.3%.

  2. In August 2026, Deel lost estimated Share of Search among payroll platforms worldwide, from 86.8% to 86.1%.

  3. Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.

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