Brandwave

Deel vs Papaya Global:Which is more popular by branded search?

In August 2026, Deel had more branded searches than Papaya Global among employer of record platforms worldwide. Deel was estimated to have 323K branded searches compared to Papaya Global’s 11K, and held an 81.9% Share of Search versus Papaya Global’s 2.8%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among employer of record platforms worldwide in August 2026Which is more popular in search, Deel or Papaya Global?
Deel81.9%323K searches
vs
Papaya Global2.8%11K searches
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Which is more popular in search, Deel or Papaya Global?

Compare employer of record and global payroll platforms used to hire and pay staff in other countries, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Deel and Papaya Global among employer of record platforms worldwide, by month

Share of Search by month for Deel, Papaya Global. The figures are in the table below the chart.

View monthly share of search table
MonthDeelRemotePeblPapaya GlobalOyster HRG-PMultiplierAtlas HXM
Oct 202578.3%10.8%3.4%2.8%2%1.8%0.61%0.34%
Nov 202580.6%9.2%2.7%2.9%2%1.8%0.54%0.29%
Dec 202583%7.8%2.5%2.4%2%1.5%0.49%0.28%
Jan 202681%7.8%3%3.5%2%1.8%0.54%0.45%
Feb 202682.7%6.7%3.1%3%2%1.5%0.56%0.43%
Mar 202680.9%7.8%3.5%2.8%2.3%1.8%0.57%0.43%
Apr 202681.6%7.8%3.3%2.9%2%1.5%0.54%0.44%
May 202687%5.7%2.3%2%1.4%1%0.35%0.3%
Jun 202682.4%7%3.1%2.9%2.3%1.5%0.55%0.35%
Jul 202682.3%6.8%3.2%2.8%2.3%1.5%0.51%0.42%
Aug 202681.9%7.9%3.1%2.8%1.9%1.5%0.55%0.43%
Sep 2026————————

How has the Deel and Papaya Global comparison changed over the last 12 months?

How did search popularity change for employer of record platforms worldwide in August 2026?

  1. Deel’s estimated Share of Search among employer of record platforms worldwide has lost ground for 3 months in a row, from 87% to 81.9% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Deel’s and Papaya Global’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deel

24 branded search terms

  • Deel
  • deel app
  • deel com
  • deel company
  • deel contractor management
  • deel contractors
  • deel cost
  • deel costs
  • deel demo
  • deel employer of record
  • deel eor
  • deel global payroll
  • deel hr
  • deel hr company
  • deel payroll
  • deel prices
  • deel pricing
  • deel software
  • deel website
  • deel.com
  • global payroll deel
  • let's deel
  • letsdeel
  • payroll deel

Papaya Global

15 branded search terms

  • global papaya
  • papaya employment
  • papaya eor
  • Papaya Global
  • papaya global app
  • papaya global company
  • papaya global eor
  • papaya global global payroll
  • papaya global inc
  • papaya global payroll
  • papaya global pricing
  • papaya hr
  • papaya payroll
  • papayaglobal
  • papayaglobal com

How the Brand Demand Index is measured

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