Brandwave

Employer of record platforms:Which brands are most popular in search?

In August 2026, Deel was the most searched among employer of record platforms worldwide, with an estimated 323K branded searches and 81.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Deel81.9%
  2. Remote7.9%
  3. Pebl3.1%
  4. Papaya Global2.8%
  5. Oyster HR1.9%
  6. G-P1.5%
  7. Multiplier0.55%
  8. Atlas HXM0.43%

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Share of SearchLeaderboard

Compare employer of record and global payroll platforms used to hire and pay staff in other countries, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among employer of record platforms worldwide, by month

Share of Search by month for Deel, Remote, Pebl, Papaya Global. The figures are in the table below the chart.

View monthly share of search table
MonthDeelRemotePeblPapaya GlobalOyster HRG-PMultiplierAtlas HXM
Oct 202578.3%10.8%3.4%2.8%2%1.8%0.61%0.34%
Nov 202580.6%9.2%2.7%2.9%2%1.8%0.54%0.29%
Dec 202583%7.8%2.5%2.4%2%1.5%0.49%0.28%
Jan 202681%7.8%3%3.5%2%1.8%0.54%0.45%
Feb 202682.7%6.7%3.1%3%2%1.5%0.56%0.43%
Mar 202680.9%7.8%3.5%2.8%2.3%1.8%0.57%0.43%
Apr 202681.6%7.8%3.3%2.9%2%1.5%0.54%0.44%
May 202687%5.7%2.3%2%1.4%1%0.35%0.3%
Jun 202682.4%7%3.1%2.9%2.3%1.5%0.55%0.35%
Jul 202682.3%6.8%3.2%2.8%2.3%1.5%0.51%0.42%
Aug 202681.9%7.9%3.1%2.8%1.9%1.5%0.55%0.43%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Deel

    81.9%

    held 1st · 323K estimated branded searches · +0.86% vs prior month · -0.5 points

  2. 2.Remote

    7.9%

    held 2nd · 31.1K estimated branded searches · +17% vs prior month · +1 points

  3. 3.Pebl

    3.1%

    held 3rd · 12.1K estimated branded searches · -4.1% vs prior month · -0.2 points

  4. 4.Papaya Global

    2.8%

    held 4th · 11K estimated branded searches · -0.99% vs prior month · -0.1 points

  5. 5.Oyster HR

    1.9%

    held 5th · 7.7K estimated branded searches · -14.7% vs prior month · -0.4 points

  6. 6.G-P

    1.5%

    held 6th · 5.7K estimated branded searches · -0.35% vs prior month · 0 points

  7. 7.Multiplier

    0.55%

    held 7th · 2.2K estimated branded searches · +10.1% vs prior month · 0 points

  8. 8.Atlas HXM

    0.43%

    held 8th · 1.7K estimated branded searches · +2.4% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among employer of record platforms worldwide?

In August 2026, Deel was the most searched among employer of record platforms worldwide, with an estimated 323K branded searches and 81.9% estimated Share of Search within this set. Remote is in 2nd place, 74 percentage points behind at 7.9% Share of Search.

Global employer of record platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Deel78.3% → 81.9%87%May 202678.3%Oct 20251st
Remote10.8% → 7.9%10.8%Oct 20255.7%May 20262nd
Pebl3.4% → 3.1%3.5%Mar 20262.3%May 20263rd
Papaya Global2.8%3.5%Jan 20262%May 20264th
Oyster HR2% → 1.9%2.3%Jul 20261.4%May 20265th
G-P1.8% → 1.5%1.8%Nov 20251%May 20266th
Multiplier0.61% → 0.55%0.61%Oct 20250.35%May 20267th
Atlas HXM0.34% → 0.43%0.45%Jan 20260.28%Dec 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among employer of record platforms worldwide increased from 78.3% to 81.9%.
  • Across the 11 months ending August 2026, Remote’s estimated Share of Search among employer of record platforms worldwide decreased from 10.8% to 7.9%.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among employer of record platforms worldwide peaked at 87% in May 2026 and was lowest at 78.3% in October 2025.
  • Across the 11 months ending August 2026, Remote’s estimated Share of Search among employer of record platforms worldwide peaked at 10.8% in October 2025 and was lowest at 5.7% in May 2026.
  • Across the 11 months ending August 2026, Pebl’s estimated Share of Search among employer of record platforms worldwide peaked at 3.5% in March 2026 and was lowest at 2.3% in May 2026.
  • Across the 11 months ending August 2026, Papaya Global’s estimated Share of Search among employer of record platforms worldwide peaked at 3.5% in January 2026 and was lowest at 2% in May 2026.
  • Across the 11 months ending August 2026, Pebl, Papaya Global, Oyster HR, G-P, Multiplier and Atlas HXM held steady: their estimated Share of Search among employer of record platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for employer of record platforms worldwide in August 2026?

  1. In August 2026, Remote gained estimated Share of Search among employer of record platforms worldwide, from 6.8% to 7.9%.

  2. Deel’s estimated Share of Search among employer of record platforms worldwide has lost ground for 3 months in a row, from 87% to 81.9% in August 2026.

  3. Estimated monthly branded searches for Atlas HXM worldwide rose 22.6% over 11 measured months, from 1.4K to 1.7K in August 2026.

  4. Estimated monthly branded searches for G-P worldwide fell 20.6% over 11 measured months, from 7.2K to 5.7K in August 2026.

  5. Estimated monthly branded searches for Pebl worldwide fell 12.5% over 11 measured months, from 13.8K to 12.1K in August 2026.

  6. Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.

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