Brandwave

How popular isDeel in search?

In August 2026, there were an estimated 323K branded searches for Deel worldwide which held steady over the last 11 months. Deel holds 81.9% estimated Share of Search among employer of record platforms worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Deel81.9%
  2. Remote7.9%
  3. Pebl3.1%
  4. Papaya Global2.8%
  5. Oyster HR1.9%
  6. G-P1.5%
  7. Multiplier0.55%
  8. Atlas HXM0.43%
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Which employer of record platforms compete with Deel?

Deel against employer of record platforms worldwide, by month

Share of Search by month for Deel, Remote, Pebl, Papaya Global. The figures are in the table below the chart.

View monthly share of search table
MonthDeelRemotePeblPapaya GlobalOyster HRG-PMultiplierAtlas HXM
Oct 202578.3%10.8%3.4%2.8%2%1.8%0.61%0.34%
Nov 202580.6%9.2%2.7%2.9%2%1.8%0.54%0.29%
Dec 202583%7.8%2.5%2.4%2%1.5%0.49%0.28%
Jan 202681%7.8%3%3.5%2%1.8%0.54%0.45%
Feb 202682.7%6.7%3.1%3%2%1.5%0.56%0.43%
Mar 202680.9%7.8%3.5%2.8%2.3%1.8%0.57%0.43%
Apr 202681.6%7.8%3.3%2.9%2%1.5%0.54%0.44%
May 202687%5.7%2.3%2%1.4%1%0.35%0.3%
Jun 202682.4%7%3.1%2.9%2.3%1.5%0.55%0.35%
Jul 202682.3%6.8%3.2%2.8%2.3%1.5%0.51%0.42%
Aug 202681.9%7.9%3.1%2.8%1.9%1.5%0.55%0.43%
Sep 2026————————

  1. 1.Deel

    81.9%

    Held 1st. 323K estimated branded searches, +0.86% vs prior month. Share -0.5 points.

  2. 2.Remote

    7.9%

    Held 2nd. 31.1K estimated branded searches, +17% vs prior month. Share +1 points.

  3. 3.Pebl

    3.1%

    Held 3rd. 12.1K estimated branded searches, -4.1% vs prior month. Share -0.2 points.

  4. 4.Papaya Global

    2.8%

    Held 4th. 11K estimated branded searches, -0.99% vs prior month. Share -0.1 points.

  5. 5.Oyster HR

    1.9%

    Held 5th. 7.7K estimated branded searches, -14.7% vs prior month. Share -0.4 points.

  6. 6.G-P

    1.5%

    Held 6th. 5.7K estimated branded searches, -0.35% vs prior month. Share 0 points.

  7. 7.Multiplier

    0.55%

    Held 7th. 2.2K estimated branded searches, +10.1% vs prior month. Share 0 points.

  8. 8.Atlas HXM

    0.43%

    Held 8th. 1.7K estimated branded searches, +2.4% vs prior month. Share 0 points.

Compare search popularity between Deel and its closest rivals

How has branded search demand for Deel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Deel worldwide held steady, from 319K to 323K.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among employer of record platforms worldwide increased from 78.3% to 81.9%.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among employer of record platforms worldwide peaked at 87% in May 2026 and was lowest at 78.3% in October 2025.

How did search popularity change for employer of record platforms worldwide in August 2026?

  1. In August 2026, Remote gained estimated Share of Search among employer of record platforms worldwide, from 6.8% to 7.9%.

  2. Deel’s estimated Share of Search among employer of record platforms worldwide has lost ground for 3 months in a row, from 87% to 81.9% in August 2026.

  3. Estimated monthly branded searches for Atlas HXM worldwide rose 22.6% over 11 measured months, from 1.4K to 1.7K in August 2026.

  4. Estimated monthly branded searches for G-P worldwide fell 20.6% over 11 measured months, from 7.2K to 5.7K in August 2026.

  5. Estimated monthly branded searches for Pebl worldwide fell 12.5% over 11 measured months, from 13.8K to 12.1K in August 2026.

  6. Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.

Where does Deel compete?

Deel is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payroll services3rd of 616.1%Show ranking
Payroll software3rd of 516.1%Show ranking
Employer of record platforms1st of 881.9%Shown above
payroll platforms1st of 586.1%Show ranking
Immigration software1st of 587.2%Show ranking
Contractor management platforms1st of 589.5%Show ranking

How is Deel measured?

Brandwave collects information about searches that people make online using Deel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • Deel
  • deel app
  • deel com
  • deel company
  • deel contractor management
  • deel contractors
  • deel cost
  • deel costs
  • deel demo
  • deel employer of record
  • deel eor
  • deel global payroll
  • deel hr
  • deel hr company
  • deel payroll
  • deel prices
  • deel pricing
  • deel software
  • deel website
  • deel.com
  • global payroll deel
  • let's deel
  • letsdeel
  • payroll deel

Do you work for Deel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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