Atlas HXM vs Deel:Which is more popular by branded search?
In August 2026, Deel had more branded searches than Atlas HXM among employer of record platforms worldwide. Deel was estimated to have 323K branded searches compared to Atlas HXM’s 1.7K, and held an 81.9% Share of Search versus Atlas HXM’s 0.43%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Atlas HXM vs Deel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Atlas HXM or Deel?
Compare employer of record and global payroll platforms used to hire and pay staff in other countries, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Deel, Atlas HXM. The figures are in the table below the chart.
View monthly share of search table
| Month | Deel | Remote | Pebl | Papaya Global | Oyster HR | G-P | Multiplier | Atlas HXM |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 10.8% | 3.4% | 2.8% | 2% | 1.8% | 0.61% | 0.34% |
| Nov 2025 | 80.6% | 9.2% | 2.7% | 2.9% | 2% | 1.8% | 0.54% | 0.29% |
| Dec 2025 | 83% | 7.8% | 2.5% | 2.4% | 2% | 1.5% | 0.49% | 0.28% |
| Jan 2026 | 81% | 7.8% | 3% | 3.5% | 2% | 1.8% | 0.54% | 0.45% |
| Feb 2026 | 82.7% | 6.7% | 3.1% | 3% | 2% | 1.5% | 0.56% | 0.43% |
| Mar 2026 | 80.9% | 7.8% | 3.5% | 2.8% | 2.3% | 1.8% | 0.57% | 0.43% |
| Apr 2026 | 81.6% | 7.8% | 3.3% | 2.9% | 2% | 1.5% | 0.54% | 0.44% |
| May 2026 | 87% | 5.7% | 2.3% | 2% | 1.4% | 1% | 0.35% | 0.3% |
| Jun 2026 | 82.4% | 7% | 3.1% | 2.9% | 2.3% | 1.5% | 0.55% | 0.35% |
| Jul 2026 | 82.3% | 6.8% | 3.2% | 2.8% | 2.3% | 1.5% | 0.51% | 0.42% |
| Aug 2026 | 81.9% | 7.9% | 3.1% | 2.8% | 1.9% | 1.5% | 0.55% | 0.43% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Atlas HXM and Deel comparison changed over the last 12 months?
3 findings
- Deel was ahead of Atlas HXM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Atlas HXM’s estimated Share of Search among employer of record platforms worldwide moved from 0.34% to 0.43%, and its estimated monthly branded searches moved from 1.4K to 1.7K.
- Across the 11 months ending August 2026, Deel’s estimated Share of Search among employer of record platforms worldwide moved from 78.3% to 81.9%, and its estimated monthly branded searches moved from 319K to 323K.
How did search popularity change for employer of record platforms worldwide in August 2026?
2 changes
Deel’s estimated Share of Search among employer of record platforms worldwide has lost ground for 3 months in a row, from 87% to 81.9% in August 2026.
Estimated monthly branded searches for Atlas HXM worldwide rose 22.6% over 11 measured months, from 1.4K to 1.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Atlas HXM’s and Deel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Atlas HXM
3 branded search terms
- atlas eor
- Atlas HXM
- atlashxm
Deel
24 branded search terms
- Deel
- deel app
- deel com
- deel company
- deel contractor management
- deel contractors
- deel cost
- deel costs
- deel demo
- deel employer of record
- deel eor
- deel global payroll
- deel hr
- deel hr company
- deel payroll
- deel prices
- deel pricing
- deel software
- deel website
- deel.com
- global payroll deel
- let's deel
- letsdeel
- payroll deel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.