Brandwave

How popular isDeel in search?

In August 2026, there were an estimated 323K branded searches for Deel worldwide which held steady over the last 11 months. Deel holds 89.5% estimated Share of Search among contractor management platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Deel89.5%
  2. Remote8.6%
  3. Worksome1.2%
  4. Worksuite0.67%
  5. Ontop0.01%
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Which contractor management platforms compete with Deel?

Deel against contractor management platforms worldwide, by month

Share of Search by month for Deel, Remote. The figures are in the table below the chart.

View monthly share of search table
MonthDeelRemoteWorksomeWorksuiteOntop
Oct 202585.7%11.8%1.8%0.79%<0.01%
Nov 202587.4%10%1.8%0.81%<0.01%
Dec 202588.6%8.3%2.3%0.81%<0.01%
Jan 202688.5%8.5%2.2%0.81%<0.01%
Feb 202690.3%7.3%1.5%0.83%<0.01%
Mar 202688.8%8.5%1.8%0.81%<0.01%
Apr 202689%8.5%1.8%0.67%0.01%
May 202692.5%6%1%0.46%<0.01%
Jun 202689.9%7.6%1.9%0.68%0.01%
Jul 202690.5%7.5%1.2%0.69%0.01%
Aug 202689.5%8.6%1.2%0.67%0.01%
Sep 2026—————

  1. 1.Deel

    89.5%

    held 1st · 323K estimated branded searches · +0.86% vs prior month · -1.1 points

  2. 2.Remote

    8.6%

    held 2nd · 31.1K estimated branded searches · +17% vs prior month · +1.1 points

  3. 3.Worksome

    1.2%

    held 3rd · 4.4K estimated branded searches · 0% vs prior month · 0 points

  4. 4.Worksuite

    0.67%

    held 4th · 2.4K estimated branded searches · 0% vs prior month · 0 points

  5. 5.Ontop

    0.01%

    held 5th · 40 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Deel and its closest rivals

How has branded search demand for Deel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Deel worldwide held steady, from 319K to 323K.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among contractor management platforms worldwide increased from 85.7% to 89.5%.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among contractor management platforms worldwide peaked at 92.5% in May 2026 and was lowest at 85.7% in October 2025.

How did search popularity change for contractor management platforms worldwide in August 2026?

  1. In August 2026, Remote gained estimated Share of Search among contractor management platforms worldwide, from 7.5% to 8.6%.

  2. In August 2026, Deel lost estimated Share of Search among contractor management platforms worldwide, from 90.5% to 89.5%.

  3. Estimated monthly branded searches for Ontop worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  4. Estimated monthly branded searches for Worksome worldwide fell 33.4% over 11 measured months, from 6.6K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Worksuite worldwide fell 17.1% over 11 measured months, from 2.9K to 2.4K in August 2026.

Which employer of record platforms compete with Deel?

Deel against employer of record platforms worldwide, by month

Share of Search by month for Deel, Remote, Pebl, Papaya Global. The figures are in the table below the chart.

View monthly share of search table
MonthDeelRemotePeblPapaya GlobalOyster HRG-PMultiplierAtlas HXM
Oct 202578.3%10.8%3.4%2.8%2%1.8%0.61%0.34%
Nov 202580.6%9.2%2.7%2.9%2%1.8%0.54%0.29%
Dec 202583%7.8%2.5%2.4%2%1.5%0.49%0.28%
Jan 202681%7.8%3%3.5%2%1.8%0.54%0.45%
Feb 202682.7%6.7%3.1%3%2%1.5%0.56%0.43%
Mar 202680.9%7.8%3.5%2.8%2.3%1.8%0.57%0.43%
Apr 202681.6%7.8%3.3%2.9%2%1.5%0.54%0.44%
May 202687%5.7%2.3%2%1.4%1%0.35%0.3%
Jun 202682.4%7%3.1%2.9%2.3%1.5%0.55%0.35%
Jul 202682.3%6.8%3.2%2.8%2.3%1.5%0.51%0.42%
Aug 202681.9%7.9%3.1%2.8%1.9%1.5%0.55%0.43%
Sep 2026————————

  1. 1.Deel

    81.9%

    held 1st · 323K estimated branded searches · +0.86% vs prior month · -0.5 points

  2. 2.Remote

    7.9%

    held 2nd · 31.1K estimated branded searches · +17% vs prior month · +1 points

  3. 3.Pebl

    3.1%

    held 3rd · 12.1K estimated branded searches · -4.1% vs prior month · -0.2 points

  4. 4.Papaya Global

    2.8%

    held 4th · 11K estimated branded searches · -0.99% vs prior month · -0.1 points

  5. 5.Oyster HR

    1.9%

    held 5th · 7.7K estimated branded searches · -14.7% vs prior month · -0.4 points

  6. 6.G-P

    1.5%

    held 6th · 5.7K estimated branded searches · -0.35% vs prior month · 0 points

  7. 7.Multiplier

    0.55%

    held 7th · 2.2K estimated branded searches · +10.1% vs prior month · 0 points

  8. 8.Atlas HXM

    0.43%

    held 8th · 1.7K estimated branded searches · +2.4% vs prior month · 0 points

Compare search popularity between Deel and its closest rivals

How has branded search demand for Deel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among employer of record platforms worldwide increased from 78.3% to 81.9%.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among employer of record platforms worldwide peaked at 87% in May 2026 and was lowest at 78.3% in October 2025.

How did search popularity change for employer of record platforms worldwide in August 2026?

  1. In August 2026, Remote gained estimated Share of Search among employer of record platforms worldwide, from 6.8% to 7.9%.

  2. Deel’s estimated Share of Search among employer of record platforms worldwide has lost ground for 3 months in a row, from 87% to 81.9% in August 2026.

  3. Estimated monthly branded searches for Atlas HXM worldwide rose 22.6% over 11 measured months, from 1.4K to 1.7K in August 2026.

  4. Estimated monthly branded searches for G-P worldwide fell 20.6% over 11 measured months, from 7.2K to 5.7K in August 2026.

  5. Estimated monthly branded searches for Pebl worldwide fell 12.5% over 11 measured months, from 13.8K to 12.1K in August 2026.

  6. Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.

Which payroll platforms compete with Deel?

Deel against payroll platforms worldwide, by month

Share of Search by month for Deel, Remote, Papaya Global, Oyster HR. The figures are in the table below the chart.

View monthly share of search table
MonthDeelRemotePapaya GlobalOyster HRMultiplier
Oct 202582.9%11.4%3%2.1%0.64%
Nov 202584.7%9.7%3%2.1%0.56%
Dec 202586.7%8.1%2.5%2.1%0.51%
Jan 202685.5%8.2%3.6%2.1%0.57%
Feb 202687.1%7.1%3.2%2.1%0.59%
Mar 202685.7%8.2%3%2.4%0.6%
Apr 202686.1%8.2%3%2.1%0.57%
May 202690.2%5.9%2.1%1.4%0.36%
Jun 202686.7%7.3%3%2.4%0.57%
Jul 202686.8%7.2%3%2.4%0.54%
Aug 202686.1%8.3%2.9%2%0.58%
Sep 2026—————

  1. 1.Deel

    86.1%

    held 1st · 323K estimated branded searches · +0.86% vs prior month · -0.7 points

  2. 2.Remote

    8.3%

    held 2nd · 31.1K estimated branded searches · +17% vs prior month · +1.1 points

  3. 3.Papaya Global

    2.9%

    held 3rd · 11K estimated branded searches · -0.99% vs prior month · -0.1 points

  4. 4.Oyster HR

    2%

    held 4th · 7.7K estimated branded searches · -14.7% vs prior month · -0.4 points

  5. 5.Multiplier

    0.58%

    held 5th · 2.2K estimated branded searches · +10.1% vs prior month · 0 points

Compare search popularity between Deel and its closest rivals

How has branded search demand for Deel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll platforms worldwide increased from 82.9% to 86.1%.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among payroll platforms worldwide peaked at 90.2% in May 2026 and was lowest at 82.9% in October 2025.

How did search popularity change for payroll platforms worldwide in August 2026?

  1. In August 2026, Remote gained estimated Share of Search among payroll platforms worldwide, from 7.2% to 8.3%.

  2. In August 2026, Deel lost estimated Share of Search among payroll platforms worldwide, from 86.8% to 86.1%.

  3. Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.

How is Deel measured?

Brandwave collects information about searches that people make online using Deel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • Deel
  • deel app
  • deel com
  • deel company
  • deel contractor management
  • deel contractors
  • deel cost
  • deel costs
  • deel demo
  • deel employer of record
  • deel eor
  • deel global payroll
  • deel hr
  • deel hr company
  • deel payroll
  • deel prices
  • deel pricing
  • deel software
  • deel website
  • deel.com
  • global payroll deel
  • let's deel
  • letsdeel
  • payroll deel

Do you work for Deel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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