Brandwave

How popular isDeel in search?

In August 2026, there were an estimated 323K branded searches for Deel worldwide which held steady over the last 11 months. Deel holds 89.5% estimated Share of Search among contractor management platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Deel89.5%
  2. Remote8.6%
  3. Worksome1.2%
  4. Worksuite0.67%
  5. Ontop0.01%
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Which contractor management platforms compete with Deel?

Deel against contractor management platforms worldwide, by month

Share of Search by month for Deel, Remote. The figures are in the table below the chart.

View monthly share of search table
MonthDeelRemoteWorksomeWorksuiteOntop
Oct 202585.7%11.8%1.8%0.79%<0.01%
Nov 202587.4%10%1.8%0.81%<0.01%
Dec 202588.6%8.3%2.3%0.81%<0.01%
Jan 202688.5%8.5%2.2%0.81%<0.01%
Feb 202690.3%7.3%1.5%0.83%<0.01%
Mar 202688.8%8.5%1.8%0.81%<0.01%
Apr 202689%8.5%1.8%0.67%0.01%
May 202692.5%6%1%0.46%<0.01%
Jun 202689.9%7.6%1.9%0.68%0.01%
Jul 202690.5%7.5%1.2%0.69%0.01%
Aug 202689.5%8.6%1.2%0.67%0.01%
Sep 2026—————

  1. 1.Deel

    89.5%

    Held 1st. 323K estimated branded searches, +0.86% vs prior month. Share -1.1 points.

  2. 2.Remote

    8.6%

    Held 2nd. 31.1K estimated branded searches, +17% vs prior month. Share +1.1 points.

  3. 3.Worksome

    1.2%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Worksuite

    0.67%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ontop

    0.01%

    Held 5th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Deel and its closest rivals

How has branded search demand for Deel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Deel worldwide held steady, from 319K to 323K.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among contractor management platforms worldwide increased from 85.7% to 89.5%.
  • Across the 11 months ending August 2026, Deel’s estimated Share of Search among contractor management platforms worldwide peaked at 92.5% in May 2026 and was lowest at 85.7% in October 2025.

How did search popularity change for contractor management platforms worldwide in August 2026?

  1. In August 2026, Remote gained estimated Share of Search among contractor management platforms worldwide, from 7.5% to 8.6%.

  2. In August 2026, Deel lost estimated Share of Search among contractor management platforms worldwide, from 90.5% to 89.5%.

  3. Estimated monthly branded searches for Ontop worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  4. Estimated monthly branded searches for Worksome worldwide fell 33.4% over 11 measured months, from 6.6K to 4.4K in August 2026.

  5. Estimated monthly branded searches for Worksuite worldwide fell 17.1% over 11 measured months, from 2.9K to 2.4K in August 2026.

Where does Deel compete?

Deel is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payroll services3rd of 616.1%Show ranking
Payroll software3rd of 516.1%Show ranking
Employer of record platforms1st of 881.9%Show ranking
payroll platforms1st of 586.1%Show ranking
Immigration software1st of 587.2%Show ranking
Contractor management platforms1st of 589.5%Shown above

How is Deel measured?

Brandwave collects information about searches that people make online using Deel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • Deel
  • deel app
  • deel com
  • deel company
  • deel contractor management
  • deel contractors
  • deel cost
  • deel costs
  • deel demo
  • deel employer of record
  • deel eor
  • deel global payroll
  • deel hr
  • deel hr company
  • deel payroll
  • deel prices
  • deel pricing
  • deel software
  • deel website
  • deel.com
  • global payroll deel
  • let's deel
  • letsdeel
  • payroll deel

Do you work for Deel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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