Brandwave

How popular isDeel in search?

In September 2026, people searched for Deel by name about 317,000 times worldwide, about the same as the previous year. These searches made up 0.02% of all global employee onboarding platform searches, placing Deel 12th out of 13 platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Rippling78.8%
  2. Connecteam15.8%
  3. Trainual3.8%
  4. Talentech0.76%
  5. Enboarder0.27%
  6. Appical0.25%
  7. Click Boarding0.08%
  8. +3 more
  9. Gusto0.02%
  10. Deel0.02%
  11. HiBob<0.01%
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Which employee onboarding platforms compete with Deel?

Deel against employee onboarding platforms worldwide, by month

Share of searches by month for Rippling, Connecteam, Trainual, Deel. The figures are in the table below the chart.

View monthly share of searches table
MonthRipplingConnecteamTrainualTalentechEnboarderAppicalClick BoardingWorkdayBoardonBambooHRGustoDeelHiBob
Oct 202574.7%18.2%5.3%0.64%0.39%0.33%0.12%0.1%0.05%0.02%0.03%0.01%0.01%
Nov 202571.7%21.4%5.1%0.72%0.36%0.38%0.11%0.09%0.07%0.02%0.03%0.02%<0.01%
Dec 202576.4%18.6%3.7%0.52%0.32%0.23%0.1%0.05%0.1%0.01%0.02%0.01%<0.01%
Jan 202671.9%21.4%5.1%0.69%0.37%0.27%0.11%0.07%0.05%0.02%0.03%0.01%0.01%
Feb 202675.5%18.3%4.4%0.73%0.4%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Mar 202674.8%18.2%5.3%0.72%0.39%0.28%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
Apr 202675.5%18.4%4.4%0.71%0.4%0.29%0.12%0.08%0.05%0.02%0.03%0.01%0.01%
May 202671.8%21.3%5.1%0.85%0.36%0.33%0.13%0.09%0.05%0.03%0.03%0.01%<0.01%
Jun 202675.6%18.5%4.4%0.62%0.31%0.29%0.1%0.08%0.03%0.02%0.03%0.01%0.01%
Jul 202675.7%18.5%4.4%0.42%0.31%0.29%0.12%0.08%0.04%0.02%0.03%0.01%0.01%
Aug 202675.4%18.6%4.4%0.73%0.31%0.29%0.1%0.08%0.04%0.02%0.03%0.01%0.01%
Sep 202678.8%15.8%3.8%0.76%0.27%0.25%0.08%0.07%0.04%0.02%0.02%0.02%<0.01%

  1. 1.Rippling

    78.8%

    Held 1st. 566K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  2. 2.Connecteam

    15.8%

    Held 2nd. 114K estimated branded searches, -0.38% vs prior month. Share -2.8 points.

  3. 3.Trainual

    3.8%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Talentech

    0.76%

    Held 4th. 5.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Enboarder

    0.27%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Appical

    0.25%

    Held 6th. 1.8K estimated branded searches, +3.4% vs prior month. Share 0 points.

  7. 7.Click Boarding

    0.08%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Workday

    0.07%

    Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Boardon

    0.04%

    Held 9th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.BambooHR

    0.02%

    Moved from 11th to 10th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

  11. 11.Gusto

    0.02%

    Moved from 10th to 11th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Deel

    0.02%

    Held 12th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

  13. 13.HiBob

    <0.01%

    Held 13th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between Deel and its closest rivals

Every comparison with Deel

29 comparisons

How has branded search demand for Deel changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Deel worldwide held steady, from 315K to 317K.
  • Across the 12 months ending September 2026, Deel rose from 13th to 12th among employee onboarding platforms worldwide.

How did search popularity change for employee onboarding platforms worldwide in September 2026?

6 changes

  1. In September 2026, Rippling gained share of searches among employee onboarding platforms worldwide, from 75.4% to 78.8%.

  2. In September 2026, Connecteam lost share of searches among employee onboarding platforms worldwide, from 18.6% to 15.8%.

  3. In September 2026, Trainual lost share of searches among employee onboarding platforms worldwide, from 4.4% to 3.8%.

  4. In September 2026, BambooHR rose from 11th to 10th among employee onboarding platforms worldwide.

  5. In September 2026, Gusto fell from 10th to 11th among employee onboarding platforms worldwide.

  6. Estimated monthly branded searches for Deel worldwide rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

How are Deel’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Deel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Deel
  • deel app
  • deel company
  • deel contractor management
  • deel contractors
  • deel demo
  • deel eor
  • deel global payroll
  • deel hr
  • deel hr company
  • deel onboarding
  • deel payroll
  • deel software
  • global payroll deel
  • let's deel
  • letsdeel
  • payroll deel

Do you work for Deel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Deel compete?

Deel is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
payroll platforms2nd of 634.9%Show ranking
Employee onboarding platforms12th of 130.02%Shown above
Contractor management platforms1st of 778%Show ranking
Employer of record platforms1st of 985.5%Show ranking
Immigration software1st of 587.2%Show ranking
Creator with pink hair and a pink jacket

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